- Don't Demonize The Brands
Video Insider, Jay Miletsky - Tuesday, April 17, 2012
Maybe it's the 15 years I spent running a marketing agency. May ...
- T-Mobile Punches Up Attitude In New Campaign
Marketing Daily, Aaron Baar - Sunday, April 15, 2012
In a new set of commercials set to begin airing this wee ...
- Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts
Mobile Marketing Daily, Steve Smith - Monday, April 16, 2012
In an unprecedented test of ad effectiveness involving TV and mobile multitaskin ...
- Video Vendors Boost Verification; Discovery Tools
VidBlog, Daisy Whitney - Monday, April 16, 2012
The latest race for improvement in online video tools for advertising see ...
- Will Mobile Rescue Online Video - Or Kill Advertising Altogether?
Video Insider, Ashkan Karbasfrooshan - Monday, April 16, 2012
We've all seen "the slides": the ones where former Morgan Stanley analy ...
- Hollywood Agents Turning To YouTube Talent
Around the Net In Media, Phyllis Fine - Friday, April 13, 2012
As YouTube begins to compete more and more with the Boob Tu ...
- Dr Pepper Ties In With 'Marvel's The Avengers'
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign center ...
- L.L. Bean Encourages: Discover Something
Marketing Daily, Sarah Mahoney - Thursday, April 12, 2012
As part of the campaign, consumers can share their own outdoor inspiratio ...
- Mobile Video To Reach A Third Of Consumers By 2016
Mobile Marketing Daily, Steve Smith - Friday, April 13, 2012
According to eMarketer's latest usage projections, smartphone adoption will drive considerable grow ...
- The Caine Effect Inspires -- Well, Everybody
Online Spin, Kaila Colbin - Friday, April 13, 2012
It's only been four days, but by now, you've probably seen t ...
- Cord-Shaving Grows Among Middle-Age Adults; Now a Mainstream Phenom?
VidBlog, Daisy Whitney - Friday, April 13, 2012
Most of us agree that cord-cutting, for the time being, is ...
- Denny's Builds On Success Of Gen Y-Targeted Videos
Marketing Daily, Karlene Lukovitz - Wednesday, April 11, 2012
Naturally, viewers of the Denny's videos are given tools to readily sha ...
- Subscription Model Turns Blades Into Market Share
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 12, 2012
It's a subject not openly spoken about in friendly poker games, slow-pit ...
- BlackArrow VOD System Proves Versatile
MediaDailyNews, Fern Siegel - Thursday, April 12, 2012
BlackArrow is introducing software that will let TV programmers use their existi ...
- Poptent Launches Production Unit To Create Video Ads
Online Media Daily, Mark Walsh - Thursday, April 12, 2012
Video crowdsourced company Poptent is building on that model by launching i ...
- Online Viewers Watching Video Ads To Completion More Than 70% of the Time
VidBlog, Daisy Whitney - Thursday, April 12, 2012
Most online video viewers are watching in-stream video ads to completion. That ...
- Let's Get It On: "Safe Sex For Seniors" Launches PSA Campaign.
Video Critique, Larry Dobrow - Thursday, April 12, 2012
The scene: A condo community in Florida, early evening. Sated following ...
- Why This Is The Year Agencies Must 'Own' Video
Video Insider, Mark Trefgarne - Thursday, April 12, 2012
Roughly 179 million U.S. viewers watched more than 38 billion videos th ...
- Denny's Gets Edgy To Reach Younger Diners
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 11, 2012
Scripted videos three to four minutes long are released on CollegeHumor.com a ...
- IAB Updates Video Template, Simplifies Ad Buys
Online Media Daily, Gavin O'Malley - Tuesday, April 10, 2012
Recognizing the rising prominence of online video, the Interactive Advertising Bureau h ...
- Online Video Business to Marketers: Skip All Our Ads!
VidBlog, Daisy Whitney - Wednesday, April 11, 2012
Skippable ads are all the rage, and now the Interactive Advertising Bure ...
- Anytime Is Prime Time: Digital Video Dayparting Comes Of Age
Video Insider, Daryl McNutt - Wednesday, April 11, 2012
Traditional TV dayparting -- the practice of determining the most effective ti ...
- Britain Looks To Restrict Raunchy Music Vids Online
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 10, 2012
The government plans to introduce a classification system that would restrict childr ...
- Mobile Video Traffic to Exceed PC Traffic by 2015; Vendors Race to Optimize Mobile Video Ads
VidBlog, Daisy Whitney - Tuesday, April 10, 2012
With mobile video traffic on a pace to exceed PC traffic, th ...
- No Game for Nintendo's 3DS Marketing Push
Video Critique, Larry Dobrow - Tuesday, April 10, 2012
Okay, here's a new one. To give a needed boost to i ...
- Video Metrics: A Closer Look At The Latest Data
Video Insider, Neil Perry - Tuesday, April 10, 2012
Marketers and agencies from around the country have recently been exposed ...
- Tree Top: The Difference Is Local
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
Is all apple juice created equal? Tree Top, a 52-year-old apple jui ...
- Mobile Phone, Tablet Users Gravitate Toward Product Videos, Study Finds
VidBlog, Daisy Whitney - Monday, April 9, 2012
Ever clicked on a video link on your mobile phone only ...
- Online Video Producers Are Wasting Their Time Trying to Convince TV Companies to Take Them Seriously
Video Insider, Ashkan Karbasfrooshan - Monday, April 9, 2012
Last week Matt Farber published an interesting piece urging TV companies ...
- Vevo's UK Users Up 23% Since Last Year's Launch
Around the Net In OMD Europe, Nina Lentini - Friday, April 6, 2012
The music video site, now a year old, says its UK use ...