- 41% of Super Bowl Viewers to Look up Ad Info During the Game, IAB Study Finds
VidBlog, Daisy Whitney - Friday, February 3, 2012
Even with the plethora of Super Bowl ads that have been releas ...
- Red Sox Great Releases Video Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Video game maker 38 Studios, owned by former Red Sox pitcher Cu ...
- Schick Goes After Gillette With Hydro 5
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The shaving division of Energizer Personal Care is mocking Gillette in ...
- Tips and Best Practices for Corporate & Business Videos
VidBlog, Daisy Whitney - Thursday, February 2, 2012
If Blackberry's latest online video effort is any indication, CEOs are increasing ...
- Nick Jonas and Quaker Granola Bars Crown A "Quaker Chewy Superstar."
Video Critique, Larry Dobrow - Thursday, February 2, 2012
As a person who writes things for the Internet and mostly receiv ...
- Connected TV: A Viable Ad-Supported Business Model?
Video Insider, John R. Osborn - Thursday, February 2, 2012
Always on the lookout for emerging business models in the advertising-supported T ...
- WSJ Debuts YouTube Channel
Around the Net In Media, Phyllis Fine - Wednesday, February 1, 2012
The Wall Street Journal is launching a dedicated YouTube channel featuring on-dema ...
- Networks, Agencies Unveil Solution For VOD Ratings, Say It Will Help Demand
MediaDailyNews, Joe Mandese - Wednesday, February 1, 2012
A number of disparate, ad-hoc efforts to overcome some key obstacles th ...
- Hulu's Super Bowl Ad: Searching For Mushy TV Brains
MediaDailyNews, Wayne Friedman - Tuesday, January 31, 2012
Hulu's Super Bowl ad features Will Arnett ("Up All Night," "30 Roc ...
- Yahoo Teams With Disney On New Show
Raw, Mark Walsh - Wednesday, February 1, 2012
Yahoo is partnering with Disney Interactive on its latest video show starri ...
- Facebook Timeline Coming to Get You! Social Video Drives Media Spend by 30%
VidBlog, Daisy Whitney - Wednesday, February 1, 2012
With Timeline taking over your Facebook page whether you like it ...
- 2012: The Year Of The (Video) Dragon
Video Insider, Adam Singolda - Wednesday, February 1, 2012
If you are involved in the video space, then you know wh ...
- Digital Hispanics Are Best Multitaskers
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digit ...
- Bertucci's Taps SapientNitro As AOR
Online Media Daily, Joe Mandese - Monday, January 30, 2012
The Bertucci's restaurant group has named SapientNitro as its agency of recor ...
- Definition 6 Makes Facebook Users The Stars Of Their Own Movies, Turns Timeline Into Screenplays
Online Media Daily, Joe Mandese - Tuesday, January 31, 2012
Definition 6, which Monday evening was recognized as the "Viral Video Agen ...
- Length Doesn't Matter; It's What's In the Video That Counts
VidBlog, Daisy Whitney - Tuesday, January 31, 2012
Consumers care more about what's in a brand video than how lo ...
- Honda's "Leap List" Works When Scaled Down
Video Critique, Larry Dobrow - Tuesday, January 31, 2012
My current fave TV commercials hawk Honda's newly redesigned and rejiggered CR- ...
- You Get What You Pay For
Video Insider, - Tuesday, January 31, 2012
The trades have recently reported that the cost of a 30-second sp ...
- Brand Safety Gets Boost from TubeMogul
VidBlog, Daisy Whitney - Monday, January 30, 2012
Online video buying platform TubeMogul is slated to roll out a n ...
- Content Is Dead -- Long Live Content
Video Insider, Ashkan Karbasfrooshan - Monday, January 30, 2012
When Viacom founder Sumner Redstone said "content is king," it was ...
- Netflix On Amazon
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 27, 2012
Netflix said it expects Amazon.com Inc. to brand Amazon's video streaming offeri ...
- GM: Chevy, Caddy Drive To Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
The mileage it gets from the game-day juggernaut comprising ads before t ...
- Apple 4S Campaign Streamed 36M TImes
Online Media Daily, Gavin O'Malley - Thursday, January 26, 2012
Which brands are best at getting people to share their messages? Wel ...
- Super Bowl Ads "Leak" Online, Bark Side Racks up Views
VidBlog, Daisy Whitney - Friday, January 27, 2012
Who needs the Super Bowl? For the ads, that is. They're a ...
- Videology Measures Offline Segments Of In-Stream Videos
Online Media Daily, Gavin O'Malley - Wednesday, January 25, 2012
Can you accurately measure the impact of online video advertising on offli ...
- Apple's iPhone Dominates Social Video Charts for Q4, YouTube & Rick Perry Follow
VidBlog, Daisy Whitney - Thursday, January 26, 2012
Apple's video for its latest iPhone was the most-watched online video fr ...
- Coast Guard Skips Recruitment Spiel, Adds Informational Videos To YouTube Account
Video Critique, Larry Dobrow - Thursday, January 26, 2012
As a northeasterner with a pronounced political bent, I only avail myse ...
- The Future Of Web TV: Strength In Numbers
Video Insider, Paul Kontonis - Thursday, January 26, 2012
All indicators are pointing to this being the year for Web vide ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- MeFeedia Launches Kid-Safe Video Hub For iPad and Fire
Mobile Marketing Daily, Steve Smith - Wednesday, January 25, 2012
Video search and discovery engine MeFeedia launches its Kids Videos app ...