- No Social Buzz, But Super Bowl Ad Online Video Views More Than Triples
VidBlog, Daisy Whitney - Tuesday, February 14, 2012
The plot thickens. Last week I wrote about how social buzz f ...
- Cartier's "Painted Love," Deconstructed
Video Critique, Larry Dobrow - Tuesday, February 14, 2012
It's Valentine's Day, the day in which Big Chocolate, Floriculture Inc. a ...
- Online Video Drives Higher Returns On Top 10 Super Bowl Ads
Online Media Daily, Wayne Friedman - Friday, February 10, 2012
Top original Super Bowl TV commercials saw an 113% average return ...
- 23% Rise in Broadband-Only Homes? Hold On, Cord-Cutting Prognosticators - We're Not There Yet
VidBlog, Daisy Whitney - Monday, February 13, 2012
Is she or isn't she? The question used to be posed abo ...
- Should You List Your Site On An Ad Network's Roster?
Video Insider, Ashkan Karbasfrooshan - Monday, February 13, 2012
You'd almost think that ad networks have two site lists: one ...
- Universal Breaks With Tradition To Announce $40M VOD Revenue From 'Bridesmaids'
Around the Net In Media, Phyllis Fine - Friday, February 10, 2012
Universal Pictures just announced its movie "Bridesmaids" has tracked $40 million throu ...
- Buzz for Super Bowl Spots Died Down in Minutes; What if We Voted via Video BEFORE the Game?
VidBlog, Daisy Whitney - Friday, February 10, 2012
Remember that football game that was played just five days ago? H ...
- Internet-Only TV Homes Surge 22.8%, Spend 9% Of TV Time Online
MediaDailyNews, Joe Mandese - Thursday, February 9, 2012
Characterizing it as a "development to watch," Nielsen issued a new repo ...
- Online Video Competition is Everywhere; Like "The Hunger Games," or "Twilight"
VidBlog, Daisy Whitney - Thursday, February 9, 2012
If you're doing something right, eventually every one wants a piece ...
- Bugaboo Videos Lack Sales Drive
Video Critique, Larry Dobrow - Thursday, February 9, 2012
On several occasions over the last few months, I have been inform ...
- Is B2B Really Ready For Social Media Marketing?
Video Insider, David Murdico - Thursday, February 9, 2012
Is B2B (business to business) really ready for social media marketing? T ...
- Lego Goes Social For Hero Factory Idea
Marketing Daily, Aaron Baar - Wednesday, February 8, 2012
The project encourages Lego fans to produce a 30- to 90-second animat ...
- Coke's Bowl Livestream Greatly Exceeds Expectations
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
Response to Coke's livestream running commentary by two animated polar bears duri ...
- Watch TV, Earn Rewards: That's How You Make a Social TV Play
VidBlog, Daisy Whitney - Wednesday, February 8, 2012
Social TV is off and running and, by all accounts, will beco ...
- Backwards To The Future
Video Insider, Karen Herman - Wednesday, February 8, 2012
It seems like over the last several years, in every major intervie ...
- Design, Connectivity Are Reasons Apple Reigns
Marketing Daily, Aaron Baar - Monday, February 6, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- Lexus Rolls Out Huge Campaign For GS
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
Lexus has a new ad campaign for the 2013 Lexus GS th ...
- Redbox Inks Out-Of-The-Box Deal With Verizon
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 7, 2012
I'm not saying that there are folks who regret canceling their Netfl ...
- Branded Multichannel Ad Campaigns Emerge From Super Bowl Spots
Online Media Daily, Laurie Sullivan - Monday, February 6, 2012
Football fans didn't tap into mobile devices to catch the New Yo ...
- Mobile Video Ads Growing Fast; Will Mobile Video Trump Online Pre-Rolls?
VidBlog, Daisy Whitney - Tuesday, February 7, 2012
Not only are consumers increasingly connected to their mobile phones, they're al ...
- Charles Barkley and Lenny Clarke: Ideal Weight Watchers Spokesmen
Video Critique, Larry Dobrow - Tuesday, February 7, 2012
I got into it with a crudit platter during the Super Bow ...
- Increasing Control: The Rise Of The Gated Community
Video Insider, Jay Miletsky - Tuesday, February 7, 2012
For every media outlet, there can only be one lead story. An ...
- Redbox To Launch Streaming Video
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, February 6, 2012
Spelling trouble for Netflix, Amazon, and Hulu, Redbox is teaming up wi ...
- BMW Launches Vignettes For 3 Series
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
BMW is launching the sixth generation of its 3 Series in pa ...
- Studio One Shifts From Syndie To 'Content Marketing,' Taps NBCU's Johnson To Accelerate It
Online Media Daily, Joe Mandese - Monday, February 6, 2012
Studio One Networks, a pioneer in the online syndication business, has subt ...
- CPMs Still Work in Online Video, HealthiNation Finds as it Expands Programming, Ad Base
VidBlog, Daisy Whitney - Monday, February 6, 2012
Online video publishers, vendors and analysts are often touting the benefits ...
- Mobile Had Its iPhone Moment -- What Is Online Video's Watershed Event?
Video Insider, Ashkan Karbasfrooshan - Monday, February 6, 2012
Last week I was talking to fellow entrepreneur Sorosh Tavakoli from Videoplaz ...
- The New York Giants Boost Digital
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The team is doing a promotion called "Tolly Cam," in which defensi ...
- Denny's Launches Hispanic-targeted Online Campaign
Marketing Daily, Karlene Lukovitz - Thursday, February 2, 2012
The effort featuring two videos on the same, "Skillet Whisperer" theme: O ...
- CPG, Health Top Video Advertisers, Digital Video To Hit $5.4B
Online Media Daily, Gavin O'Malley - Friday, February 3, 2012
Throughout 2011, CPG brands spent more than any other group on vid ...