- Sam's Club Connects CTV, Video Search, Interactive Product Pages
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
Sam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- YouTube Makes It More Difficult To Know Which Channels Monetize Through Ad Revenue
MediaDailyNews, Colin Kirkland - Tuesday, December 12, 2023
YouTube removed a piece of code last month that allowed users ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Google Celebrates 25 Years Of Search In Playground Campaign
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
Google will turn the Playground, which features 25 of the most-searched trendi ...
- Teens Using Social Media 'Almost Constantly,' YouTube Dominates: Report
MediaDailyNews, Colin Kirkland - Monday, December 11, 2023
A new report from Pew Research Center shows YouTube continues to domina ...
- Virtual 'Coins' Make TikTok First Non-Game Mobile App To Hit $10B In Consumer Spending
MediaDailyNews, Colin Kirkland - Monday, December 11, 2023
TikTok is the first mobile app not focused on gaming to ama ...
- Netflix First 6-Month Viewing Report: 18,000 Titles, 100B Hours Viewed
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Netflix has released its total global program viewing covering a 6-month perio ...
- Ad Budgets: Questions We Asked Google In 2023
Performance Marketing Insider, Laurie Sullivan - Monday, December 11, 2023
Questions identify what people care about and what inspires them. Those questio ...
- NBA.com Battles Web Visitor Over Video Privacy
MediaDailyNews, Wendy Davis - Wednesday, December 6, 2023
A federal appellate court in New York could soon decide how ...
- Limited Ad-Supported CTV Helping Lower TV Screen Ads? Yes, But...
TV Watch, Wayne Friedman - Wednesday, December 6, 2023
A recent study from GroupM says it expects average TV/video ad hou ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- Snickers, Joel McHale Hype 'Tastebud Training Program' To Promote Hi Protein Bar
Marketing Daily, Danielle Oster - Thursday, November 30, 2023
Tongue-in-cheek program includes such exercises as a "Face Flex" warmup and ...
- TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue
MediaDailyNews, Colin Kirkland - Wednesday, November 29, 2023
TikTok's recent efforts to convince creators to create longer videos are intend ...
- Q3 National TV, Video Ads Sink 3.2%: Madison And Wall
Television News Daily, Wayne Friedman - Wednesday, November 29, 2023
Overall Q3 national TV/video advertising, including that of streaming TV, dipped 3.2 ...
- Google Bard Analyzes Visuals, Text To Summarize YouTube Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
A previous update gave Bard the ability to analyze YouTube videos, b ...
- Las Vegas Super Bowl Host City Promotes 'Excessive Celebration' In Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
The official host city of Super Bowl LVIII is launching a quir ...
- Hey There: Attention Metrics Stifled By Lack Of Resources
MediaDailyNews, Laurie Sullivan - Tuesday, November 21, 2023
Although marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Philly Inquirer Must Face Privacy Suit Over Facebook Pixel
MediaDailyNews, Wendy Davis - Thursday, November 16, 2023
The Philadelphia Inquirer must face a privacy lawsuit alleging it wrongly transmi ...
- What Is Premium Video?
Media Insider, Dave Morgan - Thursday, November 16, 2023
I truly applaud the work of the FreeWheel Council for Premium Vid ...
- FreeWheel Council, VAB Push Checklist For Buying 'Premium' Video
MediaDailyNews, Karlene Lukovitz - Wednesday, November 15, 2023
The move continues a battle with YouTube over value of so-called "premiu ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Linear TV Maintains Strong Sports, News Viewing Share
Television News Daily, Wayne Friedman - Thursday, November 16, 2023
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a near ...
- Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
EDO Ad EnGage estimates the business rose a collective 5% to $192 ...
- Video Chat Site Omegle Shuts Down Due To Sex Abuse Suit
MediaDailyNews, Wendy Davis - Friday, November 10, 2023
Video chat service Omegle, which matched random users with each other f ...
- New Video Tool Is Designed To Enhance Native Ads
Publishers Daily, Ray Schultz - Thursday, November 9, 2023
Adapt Native Video blends sight and sound with AI, company says. ...
- Judge Won't Force YouTube To Restore RFK Jr.'s Anti-Vax Videos
MediaDailyNews, Wendy Davis - Wednesday, November 8, 2023
A federal judge on Tuesday rejected Kennedy's claim that YouTube violated t ...
- YouTube Streamers Press Bid To Revive Privacy Claims
MediaDailyNews, Wendy Davis - Wednesday, November 8, 2023
Privacy laws in New York and Minnesota unambiguously allow people to s ...
- Developers Can Now Launch 'Instant Games' Directly To Facebook Feed
MediaDailyNews, Colin Kirkland - Monday, November 6, 2023
Meta, which is introducing two new paid game-distribution tiers, is making ...
- Amazon Defeats Privacy Lawsuit Over Prime Video
MediaDailyNews, Wendy Davis - Monday, November 6, 2023
Siding with Amazon, a federal judge has thrown out a lawsuit allegi ...
- JICs & MOCs: Ten Cornerstones
MediaDailyNews, John Grono, Tony Jarvis - Monday, November 6, 2023
The motivation for this White Paper came from a recent claim, ...