- Yahoo Gets An Edge, Introduces New Video Ad Options
MAD, Fern Siegel - Friday, November 3, 2023
The Edge-2-Edge ad format fills any screen - laptop, desktop or mobil ...
- YouTube's New Teen Safeguards Limit Specific Video Recommendations
MediaDailyNews, Colin Kirkland - Thursday, November 2, 2023
YouTube has reworked its content-recommendation approaches and "take a break" reminders, whi ...
- Google AI, YouTube Exclude Topics To Deliver Ads Responsibly
MediaDailyNews, Laurie Sullivan - Thursday, November 2, 2023
Marketers now have ways to exclude topics when advertising on YouTube a ...
- Agentio Built A Platform For YouTube Creators To Sell Ad Slots
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Agentio has built an AI-powered platform for creators to sell ad slo ...
- Vizio Hosts Shoppable Home Depot Holiday Series With Jordin Sparks
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
DIY-themed videos integrate scannable product QR codes, take brand storytelling beyond tradition ...
- Fire TV Advertising Intros New Homescreen Options, Contextual Placement, CTV Bundles
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
Amazon Fire TV's viewer base is now large enough to justify investme ...
- Hallmark Media Adds VideoAmp As 'Currency'
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- YouTube Strikes 3-Year Lincoln Center Deal For Its Brandcast Upfront
Television News Daily, Wayne Friedman - Monday, October 30, 2023
YouTube will have a live presentation - YouTube Brandcast - during upfro ...
- Roku Advertising To See Slower 'Rebound'
Television News Daily, Wayne Friedman - Tuesday, October 31, 2023
Roku will see a "slower rebound in video advertising revenue growth compar ...
- X Officially Launches New Subscription Tiers
MediaDailyNews, Colin Kirkland - Friday, October 27, 2023
After weeks of teasing new subscription tiers, X finally launched a n ...
- Charter Sees 6% Loss In Cable Video Subscribers, More Disney-Type Deals Coming
Television News Daily, Wayne Friedman - Friday, October 27, 2023
Charter had a major loss in cable video subscriptions of 327,000 custome ...
- X Bows Audio-Video Calls, But Will Advertisers (Or Users) Care?
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
The feature might attract more mainstream users and content, but Facebook Messenger ...
- TikTok Competes With YouTube With 15-Minute Video Uploads
MediaDailyNews, Colin Kirkland - Monday, October 23, 2023
In an effort to boost the potential for longform video on i ...
- TikTok Targets All Screens With New Content Offering
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
"Out of Phone" is intended to bring TikTok videos to screens ...
- Advertisers Can Now Track CPG Sales On TikTok Shop
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categori ...
- Disney In Major TikTok Pulse Premiere Ad, Content Hub Deal
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
The partnership, linked to Disney's 100th anniversary, reflects Disney's large reach acro ...
- ByteDance Video Editor Offers Advertisers, Creators Business Tools
MediaDailyNews, Colin Kirkland - Monday, October 16, 2023
TikTok parent company ByteDance is expanding its all-in-one video editing app, CapCu ...
- Watchdog Finds Big Brands Running Ads On Anti-LGBTQ+ YouTube Channels
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
On Tuesday, corporate watchdog Eko plans to install a billboard outside ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'
Television News Daily, Wayne Friedman - Monday, October 16, 2023
Allen Media Group says Weather Channel is the first network to ma ...
- TikTok Further Expands Creator Effects Rewards Program
MediaDailyNews, Colin Kirkland - Friday, October 13, 2023
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards progr ...
- TikTok Warned, Takes Action On Israel-Hamas War Misinformation
MediaDailyNews, Laurie Sullivan - Sunday, October 15, 2023
TikTok is the latest tech company to counter misinformation after the ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H Growth
Advanced TV Insider, Karlene Lukovitz - Friday, October 13, 2023
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- GroupM Betas Walmart Retail Media Certification Program
MediaDailyNews, Laurie Sullivan - Thursday, October 12, 2023
The training and certification program for media buyers, partners and self-serve advertise ...
- Dentsu Unveils Bespoke Allocation System Tied To VideoAmp Currency, Has Deals With 7 TV Suppliers
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2023
Dentsu video chief Brad Stockton said seven major TV network groups ha ...
- TikTok Feature Allows Creators To Connect Accounts To Video-Editing Apps
MediaDailyNews, Colin Kirkland - Tuesday, October 10, 2023
The new feature invites users to post video content directly from ap ...
- Washington, DC Area Sports Teams Go D2C Streaming Via Monumental Sports
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Monumental is the latest sports rights holder to make games available v ...
- Google Rolls Out 'Demand Gen' Campaign Type
MediaDailyNews, Laurie Sullivan - Tuesday, October 10, 2023
Google introduced Demand Gen campaigns earlier this year, and now is rolli ...
- CTV Media Eyes Active Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, October 9, 2023
KERV Interactive is looking to measure attention in CTV media by usi ...
- Video Captions Are Especially Popular Among Younger Viewers Of Streaming
Research Intelligencer, Robert Williams - Friday, October 6, 2023
More than half of people who regularly use captions do so ...