- NFL TV Viewing 9% Higher, Amazon And ABC Up
Television News Daily, Wayne Friedman - Friday, October 6, 2023
Average viewership per game on TV networks and video platforms is ...
- Patreon Reinvents Itself With New Look, Mobile App, Creator Features
MediaDailyNews, Colin Kirkland - Wednesday, October 4, 2023
"We're no longer a membership company - we're a creator fandom company ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Performance Marketing Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Redbox, Crackle Parent Chicken Soup May Be Delisted, In 'Active' Sale Talks
MediaDailyNews, Karlene Lukovitz - Tuesday, October 3, 2023
The heavily-in-debt entertainment company was notified that its Nasdaq listing is ...
- Paramount Offers Free 'Mean Girls' On TikTok, In 23 Clips
MediaDailyNews, Karlene Lukovitz - Wednesday, October 4, 2023
Get in loser -- we're promoting DVD sales and an upcoming mov ...
- YouTube Updates Controversial Topic Ad Guidelines
MediaDailyNews, Laurie Sullivan - Thursday, September 28, 2023
YouTube believes videos with these topics can be a helpful resource wh ...
- Google Advertisers Withdraw Lawsuit Over 'TrueView' Metrics
MediaDailyNews, Wendy Davis - Thursday, September 28, 2023
Two advertisers who sued Google for allegedly inflating video ad metrics abrupt ...
- Fox Television Stations Strikes Generative AI Deal With Waymark
Television News Daily, Wayne Friedman - Thursday, September 28, 2023
The Fox deal with ad-tech company Waymark allows local advertisers to crea ...
- Consumers Decrease Streaming Services, Spending, But Increase View Time
MediaDailyNews, Karlene Lukovitz - Tuesday, September 26, 2023
Ad-supported services' share of viewing rose 6%, and Tubi beat out Hu ...
- Adidas Originals Plans Global Branding Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 25, 2023
Adidas Originals is launching a global brand platform. The effort "pays homa ...
- Google To Migrate Podcast Listeners From Podcast App To YouTube Music
MediaDailyNews, Colin Kirkland - Tuesday, September 26, 2023
Google plans to shut down its podcast app in 2024. YouTube Music ...
- YouTube To End Ad-Free 'Premium Lite' Subscription Tier
MediaDailyNews, Colin Kirkland - Tuesday, September 26, 2023
YouTube will end its Premium Lite subscription tier October 25. Users payi ...
- YouTube Changes Parameters For Specific Monetizable Content
MediaDailyNews, Colin Kirkland - Wednesday, September 27, 2023
YouTube is changing the parameters of what types of content creators a ...
- Snapchat Funnels Ad Campaign Tips Into New Desktop Game
MediaDailyNews, Colin Kirkland - Wednesday, September 27, 2023
On Tuesday, Snapchat launched an interactive 16-bit desktop video game aimed ...
- SAG-AFTRA Votes To Authorize Strike Against Video-Game Producers
MediaDailyNews, Wayne Friedman - Tuesday, September 26, 2023
SAG-AFTRA has voted overwhelmingly to authorize a strike against ten major video-ga ...
- 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New Report
MediaDailyNews, Karlene Lukovitz - Tuesday, September 26, 2023
Ad fraud will leap 105%, from $84 billion in 2023 to $1 ...
- OpenAI Says ChatGPT Can Now See, Hear, And Speak
Performance Marketing Insider, Laurie Sullivan - Monday, September 25, 2023
Speech, voice, and vision features announced by OpenAI Monday in its ChatG ...
- Apple, Get The Message?
Performance Marketing Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- Axel Springer Partners With Connatix To Leverage Video
Publishers Daily, Ray Schultz - Wednesday, September 20, 2023
The arrangement will start with Axel Springer's German properties. ...
- Instagram Ad Spend On Track To Surpass Facebook
MediaDailyNews, Karlene Lukovitz - Wednesday, September 20, 2023
With faster growth than Facebook, it's "only a matter of time" befo ...
- And Then There Were Three (Conditional) Ad Currencies
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
The U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Research on the human brain and CTV advertising suggests ads that ali ...
- Samsung Ads, BrightLine Partner To Expand Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, September 19, 2023
Clients can now use personalized ads, scrollable branded carousels, polls and oth ...
- TikTok Partners With 'Billboard' For 'Top 50' Song Chart
MediaDailyNews, Colin Kirkland - Thursday, September 14, 2023
The 'Top 50' will be the first official chart in the U. ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Walmart Brings Storytelling To Search Via Sponsored Videos
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Walmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- A Week-End 'TV Watch' Roundup
TV Watch, Joe Mandese - Friday, September 15, 2023
Here is a little roundup of relevant news and analysis, starting wi ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...