- Hot Spot: State Farm Finds Its Vanishing Agents
Marketing Daily, Sarah Mahoney - Friday, January 16, 2015
State Farm finally lets us see the other side of the sto ...
- Toyota Goes With A Simple Message For Super Bowl: Dads Matter
Marketing Daily, Karl Greenberg - Friday, January 16, 2015
One of the two 60-second ads is voiced by one of t ...
- Hot Spot: NBA Livin' 'The Dream'
Marketing Daily, Sarah Mahoney - Monday, January 19, 2015
To celebrate Rev. Martin Luther King Jr. Day, the National Basketball Associati ...
- Video On Product Page Increases Order Value At Least 50%
Research Brief, Jack Loechner - Monday, January 19, 2015
According to new research from Liveclicker, the average order value for custome ...
- Hot Spot: Behind That Gay Dads Photo
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2015
The hullabaloo was predictable. The image tugged the hearts of many hairbrush-wieldi ...
- Discovery Channel Founder To Launch Ad-Free SVOD Service
MediaDailyNews, Wayne Friedman - Friday, January 16, 2015
Another new stand-alone digital TV effort -- CuriosityStream, a subscription video-on-demand servi ...
- A Million Free Beacons & the Cost of Beaconing
MobileShopTalk, Chuck Martin - Friday, January 16, 2015
The cost of beaconing may be going up, but the price ...
- NBCUniversal Unveils Audience Targeting Platform For TV
Real-Time Daily, Tyler Loechner - Thursday, January 15, 2015
NBCUniversal, a media and entertainment company that tested the ad tech wate ...
- Twitter To Push Video In Ads And Live Events
Around the Net In MAD London, Sean Hargrave - Thursday, January 15, 2015
Twitter is to expand its video products in a move the soci ...
- Video-Chat Startup Rounds Raises $12M
Around the Net in Video, Gavin O'Malley - Thursday, January 15, 2015
Video chat startup Rounds just raised $12 million in venture funding. L ...
- Hot Spot: Weetabix Woos With Weetabuddies
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2015
Most Americans aren't likely to ever meet - let alone eat ...
- Beaconing by Request Enters the Market
MobileShopTalk, Chuck Martin - Thursday, January 15, 2015
The different ways beacons are used continues to evolve. There is acti ...
- NEW! Reebok Wants Athletes To 'Live Free Range'
Out to Launch, Amy Corr - Wednesday, January 14, 2015
Why did the chicken cross the road? To escape captivity and "Li ...
- Video SSP Teads Receives $30 Million In Financing
Real-Time Daily, Tyler Loechner - Wednesday, January 14, 2015
Teads, a supply-side platform (SSP) for video advertising, this week announced ...
- Tremor Signs 40 Pubs For New SSP: Include Bonnier, USA Today
Real-Time Daily, Tyler Loechner - Wednesday, January 14, 2015
Tremor Video, a programmatic video ad tech company, on Wednesday announced t ...
- Newcastle's 'Band of Brands' Falls Short, Like All Beer Marketing
Video Critique, Larry Dobrow - Thursday, January 15, 2015
Which brings me to Newcastle Brown Ale and its second annual self-deprecati ...
- Newcastle Redefines Super Bowl Ambush
Video Insider, Mallory Russell - Thursday, January 15, 2015
No, there is nothing new about the brand ambush - capitalizing ...
- Facebook Issues Warnings On Adult, Gory And Violent Videos
Around the Net In MAD London, Sean Hargrave - Wednesday, January 14, 2015
Facebook has begun restricting viewing of offensive videos or images by placi ...
- Hot Spot: Turbo Tax Targets Runaway Brides, Rogue Doves
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2015
Turbo Tax is expanding its cinema-of-unexpected-consequences campaign, where life's dramas create t ...
- In-Pocket, Phone Beaconing: Tapping into the Store Shopper
MobileShopTalk, Chuck Martin - Wednesday, January 14, 2015
Beacons are about to cause yet another new twist on in-store shoppin ...
- Nearly 20% of Internet Users Share Video Ads Regularly
Video Insider, Daisy Whitney - Wednesday, January 14, 2015
As video continues on its rapid growth path, marketers will surely contin ...
- Hot Spot: McDonald's "Lovin' It" Shows Its Serious Side
Marketing Daily, Sarah Mahoney - Monday, January 12, 2015
Just when McDonald's had audiences laughing with its light-hearted "Lovin' It," ...
- Tostitos NFL Video Series Stars Philly Coach Chip Kelly
Marketing Daily, Karlene Lukovitz - Monday, January 12, 2015
In 10 different 15-second videos, Kelly feigns increasing desperation and frustration ...
- The Journey Is The Message At Videoschmooze
MediaDailyNews, Charlene Weisler - Monday, January 12, 2015
The great and unprecedented changes occurring in the media industry today ta ...
- Forget The Distractions - What Marketers Really Need To Take From CES
MediaDailyNews, Tom Goodwin - Monday, January 12, 2015
The biggest mistake we've made thus far is to mindlessly apply o ...
- Agency TV Media Buyers May Soon Sit Atop Online Video Ad-Buying
Mediapsssst, Richard Whitman - Monday, January 12, 2015
Mediaocean CEO Bill Wise says TV and video are not converging. Th ...
- NEW! Nike Running Wants Runners To 'Outdo You'
Out to Launch, Amy Corr - Monday, January 12, 2015
Nike created a series of custom videos targeting the most active Nik ...
- DoubleVerify's Video Ad Measurement Tech, Including Viewability, Receives MRC Accreditation
Real-Time Daily, Tyler Loechner - Monday, January 12, 2015
Digital ad measurement firm DoubleVerify on Monday announced it has received Med ...
- ESPN Gives Its First 'Programmatic TV' Ad 31% Of Screen
RTBlog, Tyler Loechner - Tuesday, January 13, 2015
ESPN ran its first programmatically sold ad during the Saturday 1 a. ...
- How Viewers, Advertisers See The Current State of T/V (Television/Video)
Video Insider, John R. Osborn - Tuesday, January 13, 2015
As the curtain lifts on 2015, here are a few observations ...