- Forget The Distractions - What Marketers Really Need To Take From CES
MediaDailyNews, Tom Goodwin - Monday, January 12, 2015
The biggest mistake we've made thus far is to mindlessly apply o ...
- Agency TV Media Buyers May Soon Sit Atop Online Video Ad-Buying
Mediapsssst, Richard Whitman - Monday, January 12, 2015
Mediaocean CEO Bill Wise says TV and video are not converging. Th ...
- NEW! Nike Running Wants Runners To 'Outdo You'
Out to Launch, Amy Corr - Monday, January 12, 2015
Nike created a series of custom videos targeting the most active Nik ...
- DoubleVerify's Video Ad Measurement Tech, Including Viewability, Receives MRC Accreditation
Real-Time Daily, Tyler Loechner - Monday, January 12, 2015
Digital ad measurement firm DoubleVerify on Monday announced it has received Med ...
- ESPN Gives Its First 'Programmatic TV' Ad 31% Of Screen
RTBlog, Tyler Loechner - Tuesday, January 13, 2015
ESPN ran its first programmatically sold ad during the Saturday 1 a. ...
- How Viewers, Advertisers See The Current State of T/V (Television/Video)
Video Insider, John R. Osborn - Tuesday, January 13, 2015
As the curtain lifts on 2015, here are a few observations ...
- HSBC Relaunches Advance Accounts Through Social Media Videos
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
HSBC is using the relaunch of its Advance current account to pu ...
- SpotXchange CEO Shehan On Why Broadcast TV Is Attracted To Programmatic
Around the Net in Real-Time, Tyler Loechner - Friday, January 9, 2015
"Programmatic video is attractive to the incumbent broadcast industry because audience dynami ...
- Hot Spot: 'I Saw Your Willy' Animates Risks
Marketing Daily, Sarah Mahoney - Friday, January 9, 2015
In a PSA about the danger of sexting, the U.K.'s National Socie ...
- One Club's Top Auto Ads To Be Awarded At NAIAS
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
The awards, timed with the North American International Auto Show in Detroi ...
- Technology Marketing Chart Shows Exploding Landscape
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 12, 2015
The explosion of tech companies in the marketing space continues to diz ...
- Facebook Reveals Branded Videos Trebled Last Year
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
The social network announced Wednesday that the amount of video produced ...
- YouTube's Untapped Potential: Why Do Brands Overlook Digital Celebs?
Content Marketing Insider, J. Max Robins - Thursday, January 8, 2015
I'm having trouble getting my brain around the fact that YouTube ...
- Hot Spot: Bieber's Got New Underpants
Marketing Daily, Sarah Mahoney - Thursday, January 8, 2015
Love him or hate him, polarizing popster Justin Bieber is trending, than ...
- Facebook Says It Isn't A Social Network Anymore, Rather A Video Platform
Mediapsssst, Richard Whitman - Thursday, January 8, 2015
Yeah, we've all seen this before. The big pivot brands make wh ...
- Tesco Sells Blinkbox, Considers Dunnhumby Options
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Tesco has sold Blinkbox and Tesco Broadband to TalkTalk for an estimat ...
- Hot Spot: Lost In Translation?
Marketing Daily, Sarah Mahoney - Wednesday, January 7, 2015
Millions of Americans' Facebook pages are burning up with an Italian messa ...
- On Finding the Hidden Beacon Network at CES
MobileShopTalk, Chuck Martin - Thursday, January 8, 2015
Two sets of beacons were at CES this year, one in ...
- HTC Camera Allows Live Streaming To YouTube
The Social Graf, Erik Sass - Thursday, January 8, 2015
This year's CES in Las Vegas is overflowing with all kinds ...
- Onion Labs Hits The Right Tempo With Get Covered Illinois
Video Critique, Larry Dobrow - Thursday, January 8, 2015
Hire The Onion - or, more specifically, its Onion Labs creative servic ...
- First Video Hits of 2015: Looking Back And Then Forward
Video Insider, Mallory Russell - Thursday, January 8, 2015
As 2015 begins, the industry is looking back at the biggest tren ...
- Sainsbury's Beats John Lewis To Most Watched Festive Ad On YouTube
Around the Net In MAD London, Sean Hargrave - Wednesday, January 7, 2015
The Sainsbury's Christmas ad recreating the first World War festive truce w ...
- Google, YouTube Roll Out Video Viewability Reporting
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 7, 2015
Google announced Tuesday at the Consumer Electronics Show two developments that Ne ...
- How Do You Square The Most Viewed Festive Ad With The Worst Christmas In A Decade?
London Blog, Sean Hargrave - Wednesday, January 7, 2015
Marketers are very quick to draw a line between successful campaigns a ...
- Hot Spot: Using Personalized Animation, Nike+ Asks You To Outdo You
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2015
Nike+ members get a motivational treat this year, based on their 20 ...
- Rotherham Joins FreeWheel As CMO
Real-Time Daily, Tyler Loechner - Tuesday, January 6, 2015
FreeWheel, a video ad platform owned by Comcast, on Tuesday announced t ...
- Tremor Video Adds 2 TV Veterans To Roster
Real-Time Daily, Tyler Loechner - Tuesday, January 6, 2015
Programmatic video ad tech company Tremor Video on Tuesday announced the appointmen ...
- Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board
Real-Time Daily, Tyler Loechner - Tuesday, January 6, 2015
Last summer, Google announced Google Partner Select, a programmatic video ad marketplac ...
- Verizon-AOL Chatter Fueled By Programmatic Mobile Video
RTBlog, Tyler Loechner - Wednesday, January 7, 2015
Verizon is exploring the possibility of teaming with AOL, per Bloomberg, v ...
- Over-The-Top Video Poised to Soar
Video Insider, Daisy Whitney - Wednesday, January 7, 2015
Now the media industry has an even bigger reason to fret abo ...