- Sainsbury's Beats John Lewis To Most Watched Festive Ad On YouTube
Around the Net In MAD London, Sean Hargrave - Wednesday, January 7, 2015
The Sainsbury's Christmas ad recreating the first World War festive truce w ...
- Google, YouTube Roll Out Video Viewability Reporting
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 7, 2015
Google announced Tuesday at the Consumer Electronics Show two developments that Ne ...
- How Do You Square The Most Viewed Festive Ad With The Worst Christmas In A Decade?
London Blog, Sean Hargrave - Wednesday, January 7, 2015
Marketers are very quick to draw a line between successful campaigns a ...
- Hot Spot: Using Personalized Animation, Nike+ Asks You To Outdo You
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2015
Nike+ members get a motivational treat this year, based on their 20 ...
- Rotherham Joins FreeWheel As CMO
Real-Time Daily, Tyler Loechner - Tuesday, January 6, 2015
FreeWheel, a video ad platform owned by Comcast, on Tuesday announced t ...
- Tremor Video Adds 2 TV Veterans To Roster
Real-Time Daily, Tyler Loechner - Tuesday, January 6, 2015
Programmatic video ad tech company Tremor Video on Tuesday announced the appointmen ...
- Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board
Real-Time Daily, Tyler Loechner - Tuesday, January 6, 2015
Last summer, Google announced Google Partner Select, a programmatic video ad marketplac ...
- Verizon-AOL Chatter Fueled By Programmatic Mobile Video
RTBlog, Tyler Loechner - Wednesday, January 7, 2015
Verizon is exploring the possibility of teaming with AOL, per Bloomberg, v ...
- Over-The-Top Video Poised to Soar
Video Insider, Daisy Whitney - Wednesday, January 7, 2015
Now the media industry has an even bigger reason to fret abo ...
- Verizon Taps AOL For Programmatic Video Partnership
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Verizon has approached AOL about a potential acquisition or joint venture wi ...
- Hot Spot: Freshpet Welcomes 2015
Marketing Daily, Sarah Mahoney - Monday, January 5, 2015
We can't say goodbye to the holiday season without one final ta ...
- Doritos Releases 'Crash the Super Bowl' Finalists
Marketing Daily, Karlene Lukovitz - Tuesday, January 6, 2015
Of the 10 ads, six feature babies or kids (including -- spoil ...
- Former Cadreon Exec Lambertus Joins Mobile Video SSP Vdopia
Real-Time Daily, Tyler Loechner - Monday, January 5, 2015
Vdopia, a mobile video ad firm and supply-side platform (SSP), on Mond ...
- Yashi Brings Interactive Video Tech To DSP With Viewbix Partnership
Real-Time Daily, Tyler Loechner - Tuesday, January 6, 2015
Yashi, a video demand-side platform, has partnered with video engagement platform Viewb ...
- The Two Big Winners Of 2014: Streaming And Programmatic
Video Insider, Rob Kurfehs - Tuesday, January 6, 2015
2014 was a big year for video. Major shifts happened in t ...
- Hot Spot: Meet Thorax, Pepsi's Four-Bug Metal Act
Marketing Daily, Sarah Mahoney - Monday, January 5, 2015
Today, we begin a new regular feature, shining our spotlight on bra ...
- NEW! Power Wheels' Ford F-150 Just As Tough As Life-Sized Truck
Out to Launch, Amy Corr - Friday, January 2, 2015
Just how tough are those adorable Power Wheels Ford F-150 trucks th ...
- Netflix Warns Against Online Fast Lanes
PolicyBlog, Wendy Davis - Monday, January 5, 2015
Netflix might be paying Internet service providers extra fees to improve t ...
- My 2015 Wishlist: Deeper Relationships For Digital Video
Video Insider, Eric Korsh - Monday, January 5, 2015
This will be my third digital video holiday wish-list column. Technology h ...
- "No Means No" Chant Oregon Players, Mocking Winston, In Video
Around the Net in Video, P.J. Bednarski - Friday, January 2, 2015
After Oregon demolished Florida State in the Rose Bowl, a few Oreg ...
- Top Videos of 2014
Video Critique, Larry Dobrow - Friday, January 2, 2015
Y’all know that I rarely traffic in sordid vulgarisms like “darn,” ...
- Capital One Touts Wallet App, Apple Pay In New Ad
MAD, Steve McClellan - Tuesday, December 30, 2014
The credit card firm is debuting a new spot during Wednesday night ...
- Here's How Sony Should Have Capitalized on "The Interview"
Around the Net in Video, P.J. Bednarski - Tuesday, December 30, 2014
The Diffusion Group's Joel Espelien concludes that given all the earned med ...
- Sideswipes: Four Cultural Experiences To End 2014
MediaDailyNews, Katie Meier - Tuesday, December 30, 2014
Rather than a media list, here is a culture list to e ...
- What We Can Expect For In-stream Mobile Video In 2015
Video Insider, Paul Bremer - Friday, December 26, 2014
Since its entry to the ecosystem, by the sheer quantity (and qualit ...
- 'SNL' Named Video Critique Brand-Video-Making Brand Of The Year
Video Critique, Larry Dobrow - Friday, December 26, 2014
So I'm about to drop the little dude off at daycare la ...
- Bigfoot: Our Search For The Viral Video
Video Insider, Eric Korsh - Wednesday, December 24, 2014
A New York Times article by Alina Tugend, "Sometimes Second-Best Makes ...
- Skyy Social Campaign Suggests Double-Tipping Bartenders During Holidays
Marketing Daily, Karlene Lukovitz - Monday, December 22, 2014
The #DoubleTip effort is an extension of the brand's "West of Expecte ...
- Sideswipes: People Who Vibrate Video
MediaDailyNews, Katie Meier - Tuesday, December 23, 2014
For a brand, getting around people who vibrate -- people who sp ...
- Programmatic TV's Busy Month Sets Stage For 2015 And Beyond
RTBlog, Tyler Loechner - Tuesday, December 23, 2014
The question always asked about "programmatic TV" -- other than whether ...