- Past Media Timelines Suggest Streaming VOD To Surpass Linear TV In Five Years
Video Insider, John R. Osborn - Tuesday, December 23, 2014
It's been said that those who ignore the past are doomed ...
- The Rums Of Puerto Rico Celebrates Inventors
Marketing Daily, Karl Greenberg - Friday, December 19, 2014
History.com is the main channel for the effort by the The Ru ...
- VOD Services Grow, But Programmers Don't Use Most Inventory Space
MediaDailyNews, Wayne Friedman - Friday, December 19, 2014
Nearly $100 million in advertising revenue is estimated to be spent ...
- Over Half Of Video Ads Bought Via RTB Contain 'Misaligned' Data, Study Finds
Real-Time Daily, Tyler Loechner - Monday, December 22, 2014
Every week, it seems a new report comes out telling marketers th ...
- Why YouTube's Competition Might Stand A Chance
Video Insider, Eric Korsh - Monday, December 22, 2014
It's time once again to ponder the future of YouTube -- t ...
- At Sears And Target, Caroling Makes A Comic Comeback
Marketing Daily, Sarah Mahoney - Thursday, December 18, 2014
The caroling video, the seventh in the series, Sears' Jamie Stein tel ...
- IAB Says Q3 2014 Online Ad Revenue Reaches $12.4 Billion
MediaDailyNews, Laurie Sullivan - Thursday, December 18, 2014
Internet advertising revenue in the U.S. rose 17% to $12.4 billion f ...
- Former Hulu Executives To Take On YouTube With Vessel Start-Up
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Web video startup Vessel has revealed its plans to take on YouTu ...
- Dish Integrates Netflix App Into Set-Top Box
MediaDailyNews, Wayne Friedman - Wednesday, December 17, 2014
Moving Netflix into more traditional TV platforms, Dish says it is n ...
- How Many Subscription Services Can Consumers Add?
TV Watch, Wayne Friedman - Thursday, December 18, 2014
Since viewers of traditional TV are continuing to enroll in digital subscripti ...
- McDonald's 'Our Food. Your Questions.' Leaves More Questions Than Answers
Video Critique, Larry Dobrow - Thursday, December 18, 2014
In a nifty bit of philosophical-nutritional synergy, while my mind was sti ...
- Top-Viewed Videos Channel Xmas Spirit
Video Insider, Mallory Russell - Wednesday, December 17, 2014
The holidays are finally here! It's a time to gather with fami ...
- Fox Acquires Consumer Attention Market-Maker true[X], Vows To Keep It Independent
MediaDailyNews, Joe Mandese - Wednesday, December 17, 2014
21st Century Fox has agreed to acquire true[X], the company founded sev ...
- Programmatic Video Complexity Still Baffles The Industry
Video Insider, Jeremy Ostermiller - Wednesday, December 17, 2014
Marketers are set to triple their investment in programmatic video next yea ...
- The Sony Watchman Finally Proves Itself
Mobile Insider, Steve Smith - Tuesday, December 16, 2014
Video content can't get off the desktop fast enough, it seems. ...
- Consumer Interest In Cord-Cutting Rises
Video Insider, Daisy Whitney - Tuesday, December 16, 2014
Interest in cutting the cable cord is on the rise, according ...
- Video DSP VideoAmp Launches With $2.2 Million In Funding
Real-Time Daily, Tyler Loechner - Friday, December 12, 2014
The programmatic video ad space took considerable steps toward consolidation in 20 ...
- The Trade Desk Taps Greenberg To Head New Programmatic TV Division
Real-Time Daily, Tyler Loechner - Monday, December 15, 2014
The Trade Desk, a demand-side platform, has announced the appointment of Ga ...
- YouTube U.S. Viewers Await Features Allowing Them To View Videos Offline, Measure Ad Performance
SearchBlog, Laurie Sullivan - Monday, December 15, 2014
Search the phrase "video marketing" on Google, and query pages of YouTu ...
- 'Kony 2012' Org, Invisible Children, Shutting Down
The Social Graf, Erik Sass - Monday, December 15, 2014
Invisible Children, the nonprofit that produced "Kony 2012" -- widely regarded ...
- Why Social Video Is The Real Winner Of Massive TV Sports Deals
Video Insider, Jack Hanlon - Monday, December 15, 2014
In October, ESPN, TNT and the NBA announced a nine-year deal wor ...
- New Technology Is Here To Save Your Impressions From Other Technology
RTBlog, Tyler Loechner - Friday, December 12, 2014
Video supply-side platform Altitude Digital has beefed up its platform with n ...
- A Holiday Wish For Video Streaming Services
Marketing: Entertainment, Doug Chavez - Thursday, December 11, 2014
A few weeks back, I wrote a post about the growing dominan ...
- Connected TVs Rise To 168 Million In U.S.
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2014
The average U.S. TV home with broadband service now has almost t ...
- Video Viewability Rising As Marketers Turn To 'Programmatic Direct' Technologies
Real-Time Daily, Tyler Loechner - Thursday, December 11, 2014
Marketers are still struggling to get even half of their digital a ...
- UPS' 'Your Wishes Delivered' Provides Artificial Uplift And Little Else
Video Critique, Larry Dobrow - Thursday, December 11, 2014
For today's exercise, then, I set out to find a piece ...
- Automating Traditional Television Buying Process: Why? Why Now?
Video Insider, John R. Osborn - Thursday, December 11, 2014
In the same week that the ANA named "programmatic" marketing term ...
- Virool Adds Nielsen Online Campaign Ratings To Platform
Real-Time Daily, Tyler Loechner - Wednesday, December 10, 2014
Helping bridge the gap between television and digital video ad campaigns, programmat ...
- Samsung, Wieden+Kennedy Portland Reach Most Viewers With Branded Video This Year
Video Insider, Mallory Russell - Wednesday, December 10, 2014
It's no secret that viewership of branded video is on an upswin ...
- TV's Share Of Global Ad Spend Has Peaked
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Television's share of the global advertising market has peaked in 2014 ...