- Automating Traditional Television Buying Process: Why? Why Now?
Video Insider, John R. Osborn - Thursday, December 11, 2014
In the same week that the ANA named "programmatic" marketing term ...
- Virool Adds Nielsen Online Campaign Ratings To Platform
Real-Time Daily, Tyler Loechner - Wednesday, December 10, 2014
Helping bridge the gap between television and digital video ad campaigns, programmat ...
- Samsung, Wieden+Kennedy Portland Reach Most Viewers With Branded Video This Year
Video Insider, Mallory Russell - Wednesday, December 10, 2014
It's no secret that viewership of branded video is on an upswin ...
- TV's Share Of Global Ad Spend Has Peaked
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Television's share of the global advertising market has peaked in 2014 ...
- Stella Artois Opens Online Store And Uses Online Video To #givebeautifully
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Stella Artois is launching an integrated marketing drive under the banner "Giv ...
- YouTube Offers Exclusivity Bonuses To Keep Top Performers Loyal
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
The YouTube unit is racing to lock up its top stars ...
- Dear Digital Evangelists, TV Is Far From Dead
London Blog, Sean Hargrave - Tuesday, December 9, 2014
It's far too easy to write off television as yesterday's technology a ...
- Subway Takes Followers On Social Adventure For National Cookie Day
Marketing Daily, Karlene Lukovitz - Monday, December 8, 2014
Subway also primed the pump by sending platters of gingerbread cookies ...
- With Facebook Video Revolution, Online Video Could Surpass TV Sooner Than You Think
Marketing: Entertainment, Tobi Bauckhage - Tuesday, December 9, 2014
With the fragmentation of media coupled with elusive audiences, marketers are clamori ...
- Agency Gives Abominable Snowman A Makeover
Mediapsssst, Richard Whitman - Monday, December 8, 2014
Now here's a fun one. Like many other agencies this time ...
- SpotXchange Names Cooke VP Of Programmatic TV
Real-Time Daily, Tyler Loechner - Tuesday, December 9, 2014
There has been a flurry of activity in the "programmatic TV" spa ...
- Live TV Viewing Dips, Mobile Rises
Video Insider, Daisy Whitney - Tuesday, December 9, 2014
Viewers' appetite for live TV is shrinking.The average American digested about fo ...
- How To Avoid Latency For The Best Video Experience
Video Insider, Jason Thibeault - Monday, December 8, 2014
If there's one thing that kills a great video experience, it's anythi ...
- Facebook Extends Autoplay Video To App Install Ads
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Advertisers can now serve autoplay video promotions within Facebook's mobile apps ...
- Samsung Most Shared Tech Brand, Volkswagen Most Shared Carmaker
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Activia's La La La ad featuring Shakira has been named the mo ...
- Google And Facebook Set To Own More Than Half Of UK Digital Display Next Year
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Google and Facebook's domination of UK digital advertising has been underlined ...
- Coffee-mate Taps 'Bachelorette' Couple To Thank Surprised Night Shift Workers
Marketing Daily, Karlene Lukovitz - Wednesday, December 3, 2014
When the intrigued workers knock on the RV door, the Sutters ush ...
- Splashing Gallons Of Paint On A Nano-Painted Leaf? Just Another Social Day At Nissan
Marketing Daily, Karl Greenberg - Wednesday, December 3, 2014
Says Scot Cottick, senior manager of social media marketing, "I think o ...
- Google Trumps Apple In Streaming Media Sales
Online Video Daily, Gavin O'Malley - Wednesday, December 3, 2014
At least for the moment, Google appears to be besting Apple ...
- NEW! #SantaFliesCoach For A Good Cause This Holiday Season
Out to Launch, Amy Corr - Wednesday, December 3, 2014
Expedia.com launched an emotional holiday video starring Santa Claus. Santa ditches t ...
- Programmatic Driving Revenue Growth For SpotXchange
Real-Time Daily, Tyler Loechner - Thursday, December 4, 2014
SpotXchange, a Denver-based supply-side platform (SSP) for video advertising, on Thursday announc ...
- NPR Soars With 'Serial,' 'Wit' And 'Angel & Devil'
Video Critique, Larry Dobrow - Thursday, December 4, 2014
I've never warmed up to NPR's offerings, despite the urging of fami ...
- TV Viewers Fire Up More SVOD; Digital Video Grows
Video Insider, Daisy Whitney - Thursday, December 4, 2014
First off, the sky isn't falling, and TV isn't going bye-bye. Howeve ...
- Tecate Partners With Facebook For 'Manfidence' Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 3, 2014
"Prior to launching, we tested the concept with bicultural Hispanic men 21- ...
- Facebook Readying YouTube-Like Rival, Per Analyst Report
MediaDailyNews, Laurie Sullivan - Tuesday, December 2, 2014
Buried in a list of consensus estimates and potential growth drivers fr ...
- Wren's 'First Kiss' Overtakes World Cup Campaigns As Most Viewed Campaign of 2014
Video Insider, Mallory Russell - Wednesday, December 3, 2014
Wren, a small fashion brand, surprised the industry by producing the most-view ...
- Video-Messaging Startup Glide Talk Gets $20M
Around the Net in Video, Gavin O'Malley - Tuesday, December 2, 2014
Riding a wave of interest in messaging apps, video-messaging startup Glide Ta ...
- Vodafone Enters The Race For Big-Screen Attention
London Blog, Sean Hargrave - Tuesday, December 2, 2014
Vodafone's courtship of Tesco's Blinkbox service is as much about providing entertainme ...
- ESPN Defeats Video Privacy Case
Online Media Daily, Wendy Davis - Tuesday, December 2, 2014
A federal judge in Seattle has dismissed a potential class-action lawsuit accusi ...
- AOL Squeezing More Tech Into 'ONE' Platform
RTBlog, Tyler Loechner - Tuesday, December 2, 2014
AOL isn't done making video the crown jewel of its programmatic ...