Helping bridge the gap between television and digital video ad campaigns, programmatic video ad platform Virool on Wednesday announced it has integrated Nielsen Online Campaign Ratings (OCR) data to its platform.
Nielsen’s OCR data measures the audience of digital ad campaigns, per a release, using “TV-comparable metrics” such as gross rating points (GRPs) and reach and frequency data. Marketers looking to reach the same audience on television and digital video could use Nielsen OCR data to validate audience reach, for example.
“We know our clients want meaningful measurement and we want them to feel confident in the performance of their video campaigns,” stated Alex Debelov, CEO of Virool.
Debelov said in a statement that Virool will use Nielsen OCRs on every video campaign run via Virool, and will offer advertisers 100% audience guarantees.