Around the Net
SpotXchange CEO Shehan On Why Broadcast TV Is Attracted To Programmatic
- Beet.TV, Friday, January 9, 2015 5:01 PM
“Programmatic video is attractive to the incumbent broadcast industry because audience dynamics are changing,” writes Beet.TV, citing Mike Shehan, CEO of programmatic video ad platform SpotXchange.
“People say linear (ad inventory) is sold out – but there’s deterioration of the currency – viewers now are not watching TV as much,” Shehan says. He spoke with Beet.TV at CES in Las Vegas.
