- More On Tackling Video Click-to-Play vs. Auto-Play Pre-Roll Advertising
Video Insider, Ashkan Karbasfrooshan - Wednesday, February 23, 2011
Two weeks ago I discussed the first five realities of video click-to-pl ...
- Amazon Takes 'Cautious Toe-Touch' Into Video Streaming
Around the Net In Media, Phyllis Fine - Tuesday, February 22, 2011
And speaking of Netflix, as we were in the item above, ...
- New Amazon Service Crowds Streaming Media Space
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 22, 2011
Complicating matters for streaming media leaders like Netflix and Hulu, Amazon wi ...
- comScore: 83% Saw Web Video In January
Online Media Daily, - Tuesday, February 22, 2011
comScore reported in its online video rankings that 83.5% of all U. ...
- SpotXchange Hopes to OTTO-mate Video Ad Optimization
VidBlog, Steve Smith - Tuesday, February 22, 2011
Optimizing video ad campaigns effectively lifts key performance metrics, but even wh ...
- Five People Who Have To Watch Your Viral Marketing Videos
Video Insider, David Murdico - Tuesday, February 22, 2011
Reaching the target consumer directly 100% of the time would be awesom ...
- Video Lessons From the Age of Monopoly
VidBlog, Steve Smith - Monday, February 21, 2011
Every elementary school student of the 1960s coveted those moments when t ...
- Broadcast, Newspaper Sites Lead Video Viewing
Online Media Daily, Mark Walsh - Thursday, February 17, 2011
During the fourth quarter, brands saw average video viewing time double ...
- Data: Few Consumers Don't Watch Web Video
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 17, 2011
A full 83.5% of all U.S. Internet users watched a Web vid ...
- Digital Video Ads In Premium TV Earn Most Attention
MediaDailyNews, Wayne Friedman - Wednesday, February 16, 2011
Getting more bang for your digital video ad has less to ...
- Vevo Soars To Second-Largest Video Web Hub
Online Media Daily, - Wednesday, February 16, 2011
Music hub Vevo has soared to become the second-largest video property ...
- Local.com Buys Rovion To Better Monetize Net
Online Media Daily, Gavin O'Malley - Wednesday, February 16, 2011
Deeming dynamic and video advertising too vital to be left to ...
- Depressed? Reach For Video Games, Not Antidepressants
Online Media Daily, Laurie Sullivan - Wednesday, February 16, 2011
Do casual video games reduce depression, stress and anxiety? The East Caroli ...
- YuMe Strengthens Executive Team
Online Media Daily, Gavin O'Malley - Tuesday, February 15, 2011
Bolstering its management team in an increasingly hostile market, video ad netwo ...
- Getting The Most From Your Social Video
Video Insider, Corey Weiner - Wednesday, February 16, 2011
Having run hundreds of social video campaigns for major brands over t ...
- Online Video Marketing: Why View Counts Don't Matter
Video Insider, David Murdico - Tuesday, February 15, 2011
Some online video and social media marketing campaigns are launched to bui ...
- Netflix Available -- Finally! -- On Boxee
Around the Net In Media, Phyllis Fine - Monday, February 14, 2011
After many missed deadlines that irritated early adopters of the device, Box ...
- Dance-Off Wins Fans For Upstart Chip Brand
Marketing Daily, Karlene Lukovitz - Saturday, February 12, 2011
Food Should Taste Good, Inc., a five-year-old all-natural tortilla chip maker bas ...
- Three Ways Brands Can Act More Like Partners On YouTube
Video Insider, Matt Ballek - Monday, February 14, 2011
Videos made by YouTube Partners have been completely trouncing those made ...
- 4H PSA Spotlight Contributions By Young People
Marketing Daily, Aaron Baar - Thursday, February 10, 2011
"The 4H is in just about every community in the nation," sa ...
- Top Video Ad Networks Benefit A Shifting Media Landscape
Video Insider, Michael Shehan - Thursday, February 10, 2011
We've seen some consolidation in the video ad industry over the la ...
- AT&T's 'Don't Text And Drive' Video Pulls No Punches
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 9, 2011
"Nothing to 'LOL' about here....," a Facebook friend had written and, li ...
- Tuned In: 2010 Locks In Web as a Video Medium
VidBlog, Steve Smith - Wednesday, February 9, 2011
The trajectory of online video use has been on a hockey sti ...
- Super Bowl Ads: Auto Ads Drove Buzz
Online Media Daily, Laurie Sullivan - Monday, February 7, 2011
Brands spent millions for ads during the Super Bowl. Groupon was slamm ...
- Five Reasons to Launch Holiday-Related Video and Viral Marketing Campaigns
Video Insider, David Murdico - Tuesday, February 8, 2011
Each year, we're seeing more and more video campaigns launching for vir ...
- Brands Don't Reach Web Video Users
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
More and more people, particularly young people are skipping TV entirely f ...
- Media Brands Dominate Consumer Loyalty, Netflix Surpasses Apple As No. 1
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
Media brands were among the strongest - and two of them Netfl ...
- TiVo's Ad Scorecard Measures Brand Effectiveness
MediaDailyNews, Wayne Friedman - Friday, February 4, 2011
Which brands hold on to their viewers the longest in a D ...
- Tackling Video Click-to-Play Vs. Auto-Play Pre-Roll Advertising
Video Insider, Ashkan Karbasfrooshan - Monday, February 7, 2011
Reality #1: For a visual medium, video is anything but transparent. Everywhe ...
- Digital Video: Time To Tell Traditional TV Advertisers Your Compelling And Easy-To-Understand Story
TV Watch, Wayne Friedman - Friday, February 4, 2011
Digital video executives still know what traditional TV advertisers want: the rig ...