- The Rise Of Video Is Forcing Ad Networks To Rethink Strategy And Partnerships
Video Insider, Ashkan Karbasfrooshan - Monday, March 7, 2011
The number of ad networks has mushroomed in recent years. Some ...
- CBS Clicks Into Video Searching By Buying Clicker
Around the Net In Media, Phyllis Fine - Friday, March 4, 2011
CBS just announced it has bought the online video search service Clicker.co ...
- Face Time: New App Reads Facial Responses, Boon To Marketers
Online Media Daily, Gavin O'Malley - Thursday, March 3, 2011
Tell us what you really think. Marketers have been trying to g ...
- Shedding Light On The Value Of The Video Exchange
Video Insider, Lewis Rothkopf - Thursday, March 3, 2011
Recently, Jason Burke wrote a piece entitled "The Limitations of Video ...
- New Balance Hits The Track With New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
With the tagline "Let's Make Excellent Happen," the Boston-based athletic gear compa ...
- Mad Catz To Create Sims Accessories
Marketing Daily, - Tuesday, March 1, 2011
Get ready for Sims controllers, cases and other items. Electronic Arts h ...
- Play It Again, Sam
Research Brief, Jack Loechner - Wednesday, March 2, 2011
According to revised projections from Magna Global, the number of U.S. hom ...
- Where is the Living Room?
VidBlog, Steve Smith - Wednesday, March 2, 2011
That was the prescient question asked by Mitch Oscar, EVP of Televisu ...
- Boxee Brings In $16.5 Mil
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 1, 2011
Streaming video service Boxee just closed a new round of funding wor ...
- Survey Finds Phones Revolutionize Video Games
Marketing Daily, Aaron Baar - Monday, February 28, 2011
"Mobile phones, particularly smartphones, are bringing video game play to the mass ...
- BMW Uses Docs, Social To Get 'I' Cars Rolling
Marketing Daily, Karl Greenberg - Monday, February 28, 2011
It's all part of a program in BMW's North American market ...
- How To Optimize Videos For Bing And Google Search Engines
SearchBlog, Laurie Sullivan - Tuesday, March 1, 2011
Marty Weintraub wanted to know what triggers videos to serve up ...
- Online Video Advertising Vs. Online Video Marketing
Video Insider, David Murdico - Tuesday, March 1, 2011
The terms online video advertising and online video marketing, like the broad ...
- Coke's Latest Videos Feature 'Happiness Truck'
Marketing Daily, Karlene Lukovitz - Saturday, February 26, 2011
The latest twist: a "Happiness Truck" -- a Coke delivery truck convert ...
- Brands Get Behind MSG's 'BNP Paribas Showdown'
Marketing Daily, Karl Greenberg - Saturday, February 26, 2011
The title partner, for the third year, is financial firm BNP Pariba ...
- Unilever Dangles 'Dancing' In Contest For Dove
Marketing Daily, Aaron Baar - Saturday, February 26, 2011
The Dove Close-Up Challenge encourages women to submit a 60-second video explaini ...
- MLB.com At Bat 11 Takes App Stores By Storm
VidBlog, Steve Smith - Monday, February 28, 2011
Digital veterans may recall that across the history of online media, spor ...
- Syndication, Distribution Or Both
Video Insider, Adam Singolda - Monday, February 28, 2011
In a previous VideoInsider, I wrote that there is no money ...
- Maybe That 'Butt Cam' Viral Video Wasn't So Low-Tech After All
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
It looked like a video a couple of college girls in L. ...
- Netflix To Add More Subtitles To Streaming Videos
Around the Net In Media, Phyllis Fine - Friday, February 25, 2011
After a very limited rollout last year, Netflix has added more th ...
- Interclick Launches Ad Platform, Fights Privacy Charges
Online Media Daily, Gavin O'Malley - Thursday, February 24, 2011
In the face of legal woes and industry-wide anti-tracking efforts, behavioral ...
- He's Random, He's Creepy, He's a Guy
VidBlog, Steve Smith - Friday, February 25, 2011
If you are going to make a Web series that spins o ...
- Snoop Dogg Adds G's In Samsung Promotion
Marketing Daily, Aaron Baar - Wednesday, February 23, 2011
"Snoop is a direct bull's-eye hit for our core customer target," B ...
- Collective Acquires Video Ad Platform Oggifinogi
Online Media Daily, Laurie Sullivan - Thursday, February 24, 2011
Collective is acquiring Oggifinogi, a video advertising platform and services company, ...
- Break Media Breaks Out Five Spring Series
VidBlog, Steve Smith - Thursday, February 24, 2011
I am not sure there is any seasonality to online programming, b ...
- Three Qualities Advertisers Look For in Brand Video Ad Placements
Video Insider, Dan Greenberg - Thursday, February 24, 2011
While much has been written about the evolution of branded video conte ...
- Warner Bros. To Offer VOD Movies In 60-Day Window
Around the Net In Media, Phyllis Fine - Wednesday, February 23, 2011
Warner Brothers studio will its make movies available for a premium dema ...
- Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2011
In a move that could make planning and buying via digital ...
- Netflix To Stream CBS Shows
MediaDailyNews, David Goetzl - Tuesday, February 22, 2011
Netflix has inked a deal with CBS that allows it to stre ...
- Legal Reprimand: Web Video Distributor Ivi Is Not 'Cable System'
Online Media Daily, Wendy Davis - Tuesday, February 22, 2011
Granting a request by TV broadcasters, a federal judge has ordered t ...