- Best Buy, Amazon Add New Virtual Shopping Features
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 14, 2022
Just in time for the final holiday onslaught, both retailers are introduci ...
- Discount Pay TV Provider Frndly TV Sees Sharp Growth Of 40% To 700,000 Subs
Television News Daily, Wayne Friedman - Wednesday, December 7, 2022
Frndly TV does not carry high-priced broadcast nets or cable TV spor ...
- NFL, Visa Partner On New Metaverse Experience In Fortnite
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
The metaverse activation is designed to engage Fortnite players through an NFL-inspir ...
- Lacoste Launches Its First Metaverse Store For The Holidays
Digital News Daily, Colin Kirkland - Tuesday, November 29, 2022
The VR experience allows Lacoste customers to experience its products in ...
- See This Year's Macy's Parade In The Metaverse
Digital News Daily, Colin Kirkland - Wednesday, November 23, 2022
Fans can vote for their favorite creators, helping virtual designs become re ...
- Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2022
The global provider of hybrid customer experiences has launched a campaign ...
- States Urge Court To Block Meta's Acquisition of Supernatural
Digital News Daily, Wendy Davis - Tuesday, November 8, 2022
More than two dozen attorneys general are backing the FTC's attempt ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- Snap Partners With Amazon Fashion For New Virtual Try-On Lenses
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
The lenses will expand brands' AR capabilities and allow Snapchatters to t ...
- PacSun's Holiday Campaign Welcomes Consumers Into The 'PacVerse'
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
The new campaign will send consumers into the metaverse via a futurist ...
- Chester Cheetah Leads Frito-Lay Into The Metaverse With Game Competition
Marketing Daily, Steve Ellwanger - Wednesday, October 26, 2022
Players must gain access to a spooky mansion where they can vo ...
- Metaverse Brand Managers Needed: A Look Into The Future
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
Sami Khan believes metaverse brand managers are the future. Khan talks abo ...
- Spark Foundry: Already Time To Rebrand The Metaverse
MediaDailyNews, Joe Mandese - Monday, October 24, 2022
The agency did not offer a new name for the metaverse, ju ...
- Virtual Reality And Reality Are The Same Thing In 'The Peripheral'
TVBlog, Adam Buckman - Tuesday, October 18, 2022
In "The Peripheral," users of an advanced version of VR begin ...
- Meta Urges Judge To Dismiss FTC Suit Over Supernatural Purchase
Digital News Daily, Wendy Davis - Thursday, October 13, 2022
"The FTC has no viable claim here," Meta argues in papers fil ...
- Snap Invites Users to Try On, Share, Shop Spooky Halloween Costumes
Digital News Daily, Colin Kirkland - Tuesday, October 11, 2022
Snapchatters can utilize Snap's AR tech to try on, share, and sh ...
- IAB: Why Original Content Creation Is Outpacing TV Production Investment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Key themes in the study include ecommerce growth, privacy policies, the creat ...
- Tindsley Named Head Of HearstX, Rebranded UK Unit
Publishers Daily, Ray Schultz - Sunday, October 9, 2022
HearstX will provide physical and digital brand experiences, Hearst UK says. ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Just 20% of consumers in a study by PwC said they pl ...
- Google Focuses On Making Search More Visual For The TikTok Era
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Google on Wednesday at its Search On event showed how advancements ...
- FTC Bid To Block Supernatural Purchase Tainted By Chair's 'Bias,' Meta Argues
Digital News Daily, Wendy Davis - Monday, September 26, 2022
Khan "has made numerous public statements that demonstrate her bias against Meta ...
- Walmart's Spark Leads Metaverse Experience
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 26, 2022
As it welcomes people into Walmart Land, the retailer explains what ...
- FTC Lacks Valid Grounds To Challenge 'Supernatural' Purchase, Meta Tells Court
Digital News Daily, Wendy Davis - Tuesday, August 30, 2022
"Lina Khan brought with her to the Commission a preset agenda; s ...
- Meta Begins Rollout Of Metaverse ID System
Digital News Daily, Colin Kirkland - Thursday, August 25, 2022
Meta this week officially rolled out two account types that will repla ...
- Children's Ad Guidelines Apply In Metaverse, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, August 23, 2022
"The blurring of advertising and non-advertising content directed to children is n ...
- Meta Postpones Supernatural Purchase -- Again
Digital News Daily, Wendy Davis - Thursday, August 4, 2022
Meta has agreed to delay its purchase of the virtual fitness a ...
- Spotselfie Introduces New Ad Model In The Social Metaverse
Digital News Daily, Colin Kirkland - Friday, July 29, 2022
The new feature allows companies to place GPS-located AR ads in real-ti ...
- Facing FTC Suit, Meta Postpones Supernatural Purchase
Digital News Daily, Wendy Davis - Friday, July 29, 2022
Meta has agreed to delay acquiring Within Unlimited, developer of the virtu ...
- FTC Sues To Block Meta Purchase Of Virtual Reality Fitness App
Digital News Daily, Wendy Davis - Wednesday, July 27, 2022
The acquisition would bring Meta "one step closer to its ultimate go ...
- Young Gamers Are Embracing The Metaverse, Study Shows
Digital News Daily, Colin Kirkland - Tuesday, July 26, 2022
A report from Bain & Company shows young gamers are spending mo ...