- Social, WOM, New Products Draw Women To Brands
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
...
- You Can't Have It Both Ways, It Seems
Marketing Daily, Vanessa Horwell - Wednesday, September 29, 2010
Why is it okay to publicize men's sexual needs, but not wome ...
- Going Shopping: Glam Taps Roston To Head M&A Efforts
Online Media Daily, Gavin O'Malley - Friday, September 24, 2010
To bolster continued M&A efforts, female-focused media and ad network Glam Med ...
- KFC Deploys Human Billboards
Marketing Daily, - Wednesday, September 22, 2010
The brand ambassadors will hand out KFC gift checks around campuses, a ...
- L'Oreal's Marc Menesguen Becomes Its First CMO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Marc Menesguen, a 25-year veteran of L'Oreal's marketing and general-management ranks, wi ...
- Fender Empowers Girls To Rock
Marketing Daily, - Tuesday, September 21, 2010
The effort it targeted at females of all ages with a messa ...
- 'Martha' Pulls In Lower Numbers For Hallmark
Around the Net In Media, Fern Siegel - Friday, September 17, 2010
Making its move to cable, "The Martha Stewart Show" attracted a cumulati ...
- NBC's iVillage Engages Users To Promote 'Parenthood'
MediaDailyNews, David Goetzl - Tuesday, September 14, 2010
Looking to ignite the new season of promising drama "Parenthood," NBC ...
- Double Standard In Ads For Sexual Arousal Aids
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
So it's okay to talk about four-hour-long penile erections during family ...
- Home Improvement: Female Football Fans Prefer SEC
MediaDailyNews, David Goetzl - Monday, September 13, 2010
With a run of recent national championships, the SEC has emerged ...
- Hallmark Brands 'Home' On Its Range
MediaDailyNews, Wayne Friedman - Tuesday, September 7, 2010
With the increased presence of Martha Stewart in tow, Hallmark Channel ...
- Estee Lauder Does A Department Store Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 7, 2010
To grab and hold the attention of cosmetics shoppers, Estée Lauder ...
- How Many Boomer Women Have Seats At Your Table?
Engage:Boomers, Stephen Reily - Tuesday, September 7, 2010
What is really needed, of course, is giving women -- and ...
- Febreze Targets Female Football Fans With NFL Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, September 3, 2010
Why, exactly, would Febreze want to be the "Official Air Freshener ...
- Tags And Tone Tell Much Of The Story At ChickRx
Marketing: Health, Chad Capellman - Friday, September 3, 2010
A new health site, ChickRx.com, embraces that sentiment and in the proce ...
- Under Armour Targeting Young Women With New Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
Under Armour is pursuing a huge new market -- active young wom ...
- You Should Be Talking To Women
Engage:Moms, Zephrin Lasker - Wednesday, September 1, 2010
Huggies is a great example of a brand leveraging the unique dynami ...
- Affluent Moms Change Their Stripes
Research Brief, Jack Loechner - Wednesday, September 1, 2010
According to a white paper to be released in September, "Affluent Mothe ...
- Report: Women Need To Review Purse Strings
Marketing Daily, Tanya Gazdik - Thursday, August 26, 2010
"These numbers, especially those representing independent women, are unnerving to read," sa ...
- AT&T Threatens To Drop Hallmark In Retrans Battle
MediaDailyNews, David Goetzl - Thursday, August 26, 2010
Using a pointed word for a family-friendly channel, Hallmark Channel said AT& ...
- Avon To Launch Singing/Songwriting Contest
Marketing Daily, Sarah Mahoney - Wednesday, August 25, 2010
Avon, which bills itself as "The company for women," says the conte ...
- Avon Launches 60-Plus Skincare Line
Marketing Daily, Sarah Mahoney - Monday, August 23, 2010
The Anew Platinum products, which include a night cream and serum, wi ...
- Finding: Affluent Moms Shop Like Everyone Else
Marketing Daily, Karl Greenberg - Monday, August 23, 2010
"Initially, we were not sure there were going to be any differences ...
- New Kotex Effort Dangles Undie 'Makeunder'
Marketing Daily, Karl Greenberg - Monday, August 23, 2010
Aida Flick, brand director at Kotex, tells Marketing Daily the effort ...
- P&G To Roll Out Eco-Friendly Packaging For Beauty Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
Procter & Gamble will roll out renewable, sustainable, sugarcane-derived plastic on sele ...
- Penney Hopes To Reel In Frequent Shoppers With 'Fast-Fashion' Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
JC Penney is making a big bet on Mango, a stylish "fast-fashio ...
- Levi's Woos Women With Curves
Marketing Daily, Sarah Mahoney - Monday, August 9, 2010
"Jeans that fit right are like the Holy Grail for women," Ma ...
- Women Shaping Web
Research Brief, Jack Loechner - Thursday, August 5, 2010
According to a comScore study, Women on the Web: How Women a ...
- In 'Mad Men' Era, The Right Bra Meant Everything
Marketing Daily, - Monday, August 2, 2010
The Emmy-winning Bryant will offer fit and styling tips, as well ...
- Cosmetic Companies Post Prettier Profits
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2010
At Avon Products, which hiked its ad spending 19%, second-quarter revenue ro ...