• Ad Age, Wednesday, September 22, 2010 9:59 AM

Marc Menesguen, a 25-year veteran of L'Oreal's marketing and general-management ranks, will run a newly created strategic marketing department as Chief Marketing Officer. Jack Neff reports that the beauty and package-goods company -- it's No. 68 on Ad Age's list of Top 100 Global Marketers -- was one of the last to not have a CMO.

The strategic marketing department "is a result of the decision to anticipate worldwide evolutions in order to steer [the company] towards essential transformations in the areas of strategic watch, consumer understanding, marketing creativity, advertising creation, digital communication and distribution methods," the company says in a statement.

Menesguen, who has been managing director of L'Oreal's luxury products division since 2004, will continue to report to CEO Jean-Paul Agon. Sales in the division are up 9.7% through the first half of 2010 after some rough quarters during the recession.

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