- Ann Taylor Brings Back Kate Hudson In Spring Campaign
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
Ann Taylor says it is bringing back actress Kate Hudson as t ...
- What Makes Women Talk About Brands
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
It makes sense to get women to talk about brands, as bra ...
- Fashion Brands Get Obama Bump
Marketing Daily, Sarah Mahoney - Monday, January 21, 2013
Luxury designer Reed Krakoff, who created the blue dress and matching cashme ...
- Women Are Buying Mobile Devices For Themselves, Their Adult Kids, Their Parents, Their Grandchildren ...
Engage:Boomers, Stephen Reily - Monday, January 14, 2013
If you were one of the 150,000 people who found themselves ...
- U by Kotex Debunks Myths With New Campaign
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
A new campaign that focuses on digital elements is an effort ...
- Nelson Tapped As Top Time Editor
MediaDailyNews, Fern Siegel - Tuesday, December 18, 2012
Martha Nelson has been named editor in chief of Time, Inc., t ...
- Why Women Hate The Cosmetic Industry
Engage:Boomers, Stephen Reily - Monday, December 10, 2012
A recent survey of women over 45 confirms what the cosmetic indust ...
- Gen X Genders Generally Congenial To Germane Ads
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
While Gen X is a smaller group than the demographics that booke ...
- Holidays Put Women In Contradictory Moods
Marketing Daily, Sarah Mahoney - Tuesday, November 20, 2012
To reach women during the holidays, maybe marketers should turn up t ...
- The Whole Story: Women And Media
MediaDailyNews, Mike Bloxham - Friday, November 16, 2012
Various mediums have different prime times, so do audiences. There are differenc ...
- Grego Named First Female EIC, 'Broadcasting & Cable'
MediaDailyNews, Fern Siegel - Tuesday, November 13, 2012
B&C has promoted executive editor Melissa Grego to the role of editor-in-ch ...
- Cabler BabyFirst Transitions To Limited Ad-Supported Channel
MediaDailyNews, Wayne Friedman - Monday, November 12, 2012
The 35-million-subscriber channel BabyFirst -- which has been around for six yea ...
- Products 'For Her' Inspire Sarcastic Upbraids
Marketing Daily - Top of the News, Thom Forbes - Friday, November 9, 2012
"What do women want?" Sigmund Freud famously asked. Judging by the reacti ...
- New Oprah Platform Launched: HuffPost OWN
Online Media Daily, Gavin O'Malley - Thursday, November 1, 2012
Oprah Winfrey's OWN network just got its own section on HuffingtonPost.com. HuffPo ...
- OPI Video Blends Brand Color With Dancing Horse
Marketing Daily, Sarah Mahoney - Wednesday, October 31, 2012
"We are big believers in advertising, and haven't pulled back," Suzi Weiss-Fischman ...
- A Car Designed For Women?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 29, 2012
Yes, it's pink. The auto industry has traditionally been male-dominated, but Hon ...
- FOMO: Fear of Missing Out
Research Brief, Jack Loechner - Monday, October 29, 2012
According to new findings from the 2012 Connecting and Communicating Online: Sta ...
- WE Greenlights 'Obsessed,' Renews 'Hair'
MediaDailyNews, Fern Siegel - Monday, October 22, 2012
WE tv has greenlit the new series "Obsessed With the Dress," whi ...
- Avion Pharma Partners With Lifetime
Marketing Daily, Tanya Gazdik - Friday, October 19, 2012
Avion Pharmaceuticals is partnering with Lifetime to promote its new prenatal vitami ...
- Starcom MediaVest Slammed With Discrimination Lawsuit
MediaDailyNews, Steve McClellan - Friday, October 19, 2012
Publicis Groupe's Starcom MediaVest Group has been slapped with another discrimination lawsui ...
- 13 Female Leaders In Tech
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 19, 2012
Here is a list of the top women in startups. Among th ...
- Ford Does First-Ever Documentary For Warriors In Pink
Marketing Daily, Karl Greenberg - Thursday, October 18, 2012
The automaker is using Breast Cancer Awareness month to promote its first-ev ...
- Mizrahi Makes Malibu Mod With Auto-Inspired Line
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
Fashion designer Isaac Mizrahi is now putting a special collection on sa ...
- Bodyform, Rather Than Ignoring Blogger, Does Satire
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 17, 2012
U.K. maxipad maker Bodyform has responded in a big way to ...
- A Swing And A 'Miss'
MarketingTools: CRM, Kathleen Stockham - Tuesday, October 16, 2012
We are in the thick of election season, just days from electi ...
- DailyCandy Taps Moore As EVP To Enhance Cross-Platform Engagement
Online Media Daily, Gavin O'Malley - Monday, October 15, 2012
DailyCandy has named Alison Moore executive vice president and general manager, charg ...
- When NOT Talking About Money IS Talking About Money
Engage:Boomers, Stephen Reily - Monday, October 8, 2012
We all know the basic facts about Boomers and money. Most ...
- In A Marketing First, Chanel Uses Brad Pitt for No. 5
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
For a 90-something-year-old brand, Chanel No. 5 has always been something ...
- ShortList Prepping Online Title For Women?
Around the Net In OMD Europe, Nina Lentini - Thursday, October 4, 2012
ShortList Media, the publisher of ShortList and Stylist magazines, is believed ...
- Lazarus: Have Passion For Advertising, Promote More Women
MediaDailyNews, Steve McClellan - Tuesday, October 2, 2012
Love it or leave it. That was the advice offered by form ...