- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020
RTBlog, Tobi Elkin - Wednesday, May 10, 2017
A new report estimates cross-device audience ID matching will be used ...
- Verizon CMO Says Its Content Will Take On YouTube, Facebook
Around the Net in Video, P.J. Bednarski - Tuesday, May 9, 2017
Diego Scotti, the Verizon CMO, talks tough about competing with Facebook a ...
- Cross-Device ID Spend Will Dip For GDPR, Then Boom
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 5, 2017
Research from Yahoo UK and Enders Analysis estimates that cross-device audience ...
- Email Is The Ultimate ID Tool In A Mobile-First World
EuroMail, Sean Hargrave - Friday, May 5, 2017
In a mobile-first digital marketing landscape, how else are you going ...
- Facebook, Microsoft, Amazon, Apple Among Highest-Paid Summer Tech Interns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2017
Interns at some of the top tech companies in the United Stat ...
- Amazon Missing From Zenith Top 30 Global Media Owners 2017 List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2017
Google and Facebook combined accounted for 20% of global advertising across a ...
- Oath And Verizon Inspire Confidence. Not. Yet.
Programmatic Insider, John Motavalli - Wednesday, April 26, 2017
If anything on the horizon can possibly challenge the duopoly of Goog ...
- Yahoo Search Revs Jump, Display Dips, As Co. Approaches Verizon Takeover
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2017
As Verizon prepares to take over Yahoo's media assets, search revenue h ...
- Google Gets Paid Through Knowledge Graph
SearchBlog, Laurie Sullivan - Wednesday, April 19, 2017
The search engine able to provide the best answer to an individu ...
- Consumers Still Prefer Google, But Siri Has Her Fans
Performance Marketing Insider, Aaron Baar - Tuesday, April 18, 2017
Google's biggest competition isn't other search engines like Yahoo (1% on mobil ...
- CRM, Platform Data Don't Add Up, Inconsistencies Abound
SearchBlog, Laurie Sullivan - Thursday, April 13, 2017
Less than 15% of marketers trust the data their systems report a ...
- Yahoo To Receive Email Data Breach Report Soon
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 12, 2017
Yahoo is expecting to receive the results of an investigation by Ireland ...
- Yahoo Sued For Mismanaging Fund For Chinese Dissidents
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, April 11, 2017
The families of eight Chinese dissidents sued Yahoo on Tuesday for alleged ...
- Oath: The New Coke Of The Ad Business
MediaDailyNews, George Simpson - Thursday, April 6, 2017
Apparently the brain trust at AOL worked months coming up with Oat ...
- Verizon Takes Oath To Market, Creates Umbrella For AOL, Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Verizon will keep the names AOL and Yahoo, but the brands wi ...
- Yahoo Redesigns Site For Spanish-Speaking Audience
Publishers Daily, Sara Guaglione - Monday, April 3, 2017
Yahoo has redesigned its homepage and updated its Yahoo Finance and Yah ...
- AOL + Yahoo = Oath
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2017
Two iconic brands will merge to form a new company within Veriz ...
- SEMPO Study Points To Verifying ROI As Greatest Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2017
Social media advertising is the fastest-growing digital marketing segment, but search engi ...
- If You're Happy, Hit Your Mouse
MediaDailyNews, George Simpson - Thursday, March 23, 2017
The perpetually in-limbo Yahoo has issued a report that says that wh ...
- FTC Fines Upromise For Failing To Disclose Data Collection Practices
Daily Online Examiner, Wendy Davis - Wednesday, March 22, 2017
"Upromise once again didn't disclose to consumers the extent of its da ...
- Judge Nixes Google Settlement Over Email Scans
Daily Online Examiner, Wendy Davis - Monday, March 20, 2017
A federal judge has rejected a settlement of a class-action lawsuit allegi ...
- Verizon To Deactivate 4.5M Email Addresses
Email Marketing Daily, Jess Nelson - Friday, March 17, 2017
Verizon plans to deactivate 4.5 million verizon.net email addresses in favor ...
- Twitter Replaces Yahoo at NewFronts
Around the Net in Video, P.J. Bednarski - Friday, March 17, 2017
Replacing Yahoo on the NewFronts schedule is Twitter, which will host i ...
- Yahoo Hacker Orchestrated Ad Scams, DOJ Says
Daily Online Examiner, Wendy Davis - Wednesday, March 15, 2017
One of the hackers who broke into Yahoo's servers used information th ...
- Yahoo Hacker Orchestrated Online Ad Scam, DOJ Alleges
Raw, Wendy Davis - Wednesday, March 15, 2017
One of the hackers allegedly responsible for Yahoo's 2014 data breach alleged ...
- Consumers In A Happy Mood Are Far More Engaging
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
The Receptivity of Emotions study by Yahoo found that when UK consume ...
- U.S. Digital Ad Market To Grow 16% In 2017, Led by Facebook And Google
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 14, 2017
Digital ad spending in the U.S. is estimated to rise 16% th ...
- Yahoo To Rename As Altaba, Details Leadership Plans Following Sale To Verizon
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 13, 2017
Yahoo board member Thomas McInerney, the former CFO of IAC/InterActive Corp.,who join ...
- Marissa Mayer Could Get $23M Severance Package
Around the Net in Search Marketing, Gavin O'Malley - Monday, March 13, 2017
While she is losing her title as Yahoo CEO, Marissa Mayer cou ...
- Yahoo Co-Founder Worried About AI's Impact On Society
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2017
During a fireside chat with Yahoo CEO Marissa Mayer, co-founder David Fi ...