Yahoo Redesigns Site For Spanish-Speaking Audience

Yahoo has redesigned its homepage and updated its Yahoo Finance and Yahoo Sports hubs for its Spanish-speaking audiences in the U.S. and Latin America.

The design is now cleaner and more modern. New features increase personalization and sharing of content.

The update unifies Yahoo’s homepage with its properties, giving a more consistent experience across devices, according to Carolina Casares, Yahoo’s chief of Hispanic media.

Such changes to the homepage and the main properties of Yahoo are among those "we are offering in our different platforms to create a unified experience on both desktop and tablets and mobile,” she wrote in Spanish in a blog post announcing the changes.



For example, users can now click on a heart icon next to stories related to a preferred topic. Instead of opening different tabs or windows for each article, readers can see related stories on the same page. This will allow Yahoo to tailor content to a reader’s preferences over time.

Yahoo Finance now has bigger headlines and photos, as well as fewer modules, Casares wrote. Users can customize their stocks, view their portfolio and keep track of the market with a configurable dashboard. Yahoo Finance has also introduced a personal finance video blog offering finance tips.

Yahoo also launched “Conversations,” a feature where users can discover trends and share graphics and photos to interact with other users.

Conversely, Yahoo Sports, has a simpler design and navigation, as well as a new user experience that gives quick access to content, scores, videos and the status of a reader’s fantasy sports teams.

Verizon is expected to acquire Yahoo’s Internet business for about $4.48 billion. In March, Yahoo released a succession plan that revealed board member Thomas McInerney will serve as CEO and Alexi Wellman will fill the CFO position after Yahoo completes the sale.

Yahoo CEO Marissa Mayer will remain until the deal closes. The company will be renamed Altaba, the new name of the remaining holdings not being sold to Verizon.

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