Chevrolet may have been licking its wounds last year, but it's back big-time now and out to prove the point at the Super Bowl … Read the whole story

Viamedia, a rep firm that sells on behalf of a collection of cable systems, will offer some of the inventory it controls for bidding … Read the whole story

The NFL isn't the only sport to crow about higher ratings and revenue -- the NHL has lifted its key business numbers, as well … Read the whole story

Audi will join the traffic jam of car ads in the Super Bowl with a spot looking to further position itself as a luxury … Read the whole story

A spinoff of its national general market advertising campaign, "Mayhem," Allstate is introducing an effort with the antagonist "Mala Suerte," who represents unfortunate circumstances. … Read the whole story

Time Warner Cable registered big profit gains for its fourth quarter -- but continued fewer video subscribers. The second-biggest cable TV operator in the … Read the whole story

"We're kind of debunking the notion that only children want great-tasting cereal," says Derek Sherman, executive creative director for Kellogg's long-time creative agency, Leo … Read the whole story

The Super Bowl may not be as super as a year ago -- in terms of viewers -- but what viewers it will get … Read the whole story

With the big tax return selling season here, Turbo Tax decided to go big in getting awareness with one major effort: The software company … Read the whole story

Healthier messaging from big fast-food and confection companies is getting women to talk to each other. A six-month analysis from the Women at NBCU … Read the whole story

A deal where Time Warner Cable serves as a sales rep for Verizon's FiOS service played at least a minor role in boosting the … Read the whole story

After TNT offered a NASCAR race in 3D last summer that aired on DirecTV, the satellite operator will carry two racing specials in 3D … Read the whole story

Akoo, which operates an interactive, digital out-of-home video network reaching college dining halls and mall food courts with "social TV," has expanded to a … Read the whole story

Long an also-ran on Thursday night, Fox has made up for it in the last two weeks -- big time. That little show "American … Read the whole story

"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people to come up with text for billboard advertising. The campaign launches this week … Read the whole story

Gesture-based interfaces are the kind of cool technology that engages the user in specific circumstances, but still leaves us wondering about its general utility. … Read the whole story

Is the hit MTV series "Jersey Shore" experiencing the same breakaway success online it enjoys on cable? Fuggedaboutit! MTV reports that after dropping two … Read the whole story