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by Joe Mandese
Netpulse Inc., which operates a place-based video network distributed across stationary exercise equipment in health clubs nationwide, this morning announced a series of deals … Read the whole story
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by Joe Mandese
Nielsen is taking another step toward redefining what constitutes TV programs online, informing clients on Friday that it will now allow them to derive … Read the whole story
by David Goetzl
Just as Univision Communications targets an influx of ad dollars from a U.S. Census showing a growing Hispanic population, Joe Uva is leaving the … Read the whole story
by Wayne Friedman
TV cable cord-cutting? ESPN, one of the biggest cable networks, says it's a small, almost microscopic amount -- and shrinking in number. It reports … Read the whole story
by Laurie Sullivan
Knowing when to eat certain foods, such as carbohydrates, can serve as a dietary supplement to reduce weight. Such knowledge helps advertisers more accurately … Read the whole story
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by Mark Walsh
Extending its TV Everywhere concept, Time Warner Cable has launched a new app for the Apple tablet that lets subscribers watch TV directly on … Read the whole story
by Tanya Gazdik
The campaign, the first work for the brand from Publicis New York, aims to capture the unforgettable experiences people have while traveling, rather than … Read the whole story
by Karl Greenberg
The program is supported by a TV ad push starting March 14 on prime time, as well as radio, print and a grassroots effort … Read the whole story
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Expanding its services for advertisers from a video ad exchange to an interface for buying and managing online video advertising, Adap.tv has launched Adap.tv … Read the whole story
by Wayne Friedman
Cable operators, satellite and telco video services seem to have reversed the trend of losing video subscribers in the middle of 2010 -- in … Read the whole story
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by Wayne Friedman
Although they have a small share of the multichannel TV service universe, telco-based video services could triple globally in five years, according to one … Read the whole story
by Sarah Mahoney
In its ongoing attempts to smooth the rough spots off American men, Unilever says its Dove Men+Care is unveiling the latest in its "Journey … Read the whole story
COMMENTARY
by Bob DeSena
If there has ever been a more appropriate name for an event, I can't think of one. Last week the 4As gave us Transformation … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A couple of weeks ago, media business executives at an industry event were asked a usual industry question: What your favorite TV show? United … Read the whole story
COMMENTARY
by laura.r
I owe Chuck Lorre a thank-you note. I'm a little behind, but this past year I was finally introduced to what I consider to … Read the whole story
COMMENTARY
by whitley
For the past two months, my life has been extremely boring. Since the beginning of January, I have lived without a television. And since … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
I was in Santa Monica last week for the Montgomery Technology Conference -- and on Tuesday, just as I was about to call it … Read the whole story
COMMENTARY
by Fern Siegel
The NPR sting has engulfed the media in a maelstrom of hypocrisy. If Vivien Schiller is canned for her behavior, why not Roger Ailes … Read the whole story