As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' its full-funnel outcome data platform for brands' … Read the whole story

The week-long campaign will surgically target "upfront week" attendees across NYC via digital OOH, LED trucks and even on airplane seat-back screens. Read the whole story

Just ahead of its upfront presentation, Fox posted Q1 results for its Fox News Media, Fox Television Network and Tubi platforms. Fox said ad … Read the whole story

The subject matter aligns with Hyundai Motor's "Progress for Humanity" vision, celebrating Korea's legacy of innovation and cultural influence. Read the whole story

Radio stations in Cincinnati, northern Kentucky and Dayton, Ohio, have taken the call letters of the fictional station portrayed in the late '70s to … Read the whole story

"B2B marketing today requires a more connected approach that reflects how decisions are actually made," says Kristin Gower, who joins from global client president … Read the whole story

Combined, the two shops form a fully integrated ad agency with offices in New York City, Philadelphia and Albany, NY. Read the whole story

"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just like walled gardens, and aims to provide publishers with higher yields. Read the whole story

The accreditation process is comprised of two distinct parts: a pre-audit phase; and the audit itself, with actual accreditation being granted once voted on … Read the whole story

In a first, Truth Social has taken the No. 2 slot (just behind Fox News) among right-wing news sites, thanks in large part to … Read the whole story