TVBlog
Wherever the burgeoning excitement around how neuroscience can improve advertising effectiveness leads, NeuroFocus CEO A.K. Pradeep looks to remain a leading navigator. To hear him tell it, that's all because … Read the whole story
Hearst's media services company LocalEdge will adopt Analog Analytic's Bigger Better Deal platform, a white-label daily deal service aimed at supporting local media companies … Read the whole story
"Facebook and Twitter audiences report themselves to be frequent recommenders in every category we look at," says Keller Fay's Brad Fay. "We find that … Read the whole story
A clue that traffic for the online streaming of NCAA tourney games was significant this weekend came as the live feed frequently staggered. On … Read the whole story
NBC hasn't had much luck in the regular season for the last few years. But it has had decent success in the summer. The … Read the whole story
The new season of ABC's "Dancing with the Stars" lifted the network to an expected big Monday night -- a hefty 5.1 rating. And … Read the whole story
TV Land, which has been laughing all the way to the ratings bank, will look to continue the momentum with two more new comedies, … Read the whole story
In the latest sign that it plans to launch several new networks, Univision has named an executive to head sales for the new outlets. … Read the whole story
Nokia's recently announced alliance with Microsoft to help take on both Apple and Google in the smartphone market won't produce jointly developed phones until … Read the whole story
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As the Advertising Research Foundation opens its 75th Anniversary Annual Convention this week, it is fitting to take another look at the discipline of … Read the whole story
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What's the marketing problem with "Glee" for some musicians? Not everyone -- from Barbra Streisand to Dave Grohl of the Foo Fighters -- is … Read the whole story
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According to a recent report from Kantar Media, total advertising expenditures increased 6.5% in 2010 and finished the year at $131.1 billion. Ad spending … Read the whole story
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Last week I attended a Roundtable Breakfast at the Paley Center with Google's Marissa Mayer. She mentioned a content-recommendation study at Carnegie Mellon that … Read the whole story
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A major earthquake leading to a tsunami that swallows not just homes, but people and everything in its wake -- that may seem incomprehensible. … Read the whole story
