It quickly becomes clear that Walter Levitt is way too nice to be working in television. He's Canadian, after all. Still, the new top marketer at Comedy Central has a … Read the whole story
Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the group to continue moving in the direction of performance-based compensation. The … Read the whole story
Video ad company Adap.tv on Tuesday said it closed $20 million in financing led by Bessemer Venture Partners. The company most recently launched Adap.tv … Read the whole story
TV viewers continue to increase their usage of social media when it comes to TV programs. A new Harris survey says two in five … Read the whole story
Television advertising revenues will regain their pre-recession levels next year, with Internet advertising having little to no effect on it. TV ad dollars, which … Read the whole story
The strategic unification is a necessary next step for the brand, given its large and expanding global footprint, and is also designed to enhance … Read the whole story
Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it is the first platform to offer full-length, ad-supported movies on a number of … Read the whole story
African-American U.S. homes used their televisions more than all other U.S. ethnicity groups -- double the amount of Asians, who watch the least TV. … Read the whole story
The animated campaign, which includes six 30-second and 15-second spots, is from Los Angeles-based M&C Saatchi, which recently won the business. The ads are … Read the whole story
"Mad Men"'s financial tussle is way less mad than you may think. The easy question concerning AMC's delays and changes concerning the show is … Read the whole story
Over-the-top boxes are still in their infancy and hold only a small fraction of the video on demand market. But each of the early … Read the whole story
Don't call mobile news app Newsy a mere "aggregator." They prefer "curator," thank you very much. And now they get a bit of investor … Read the whole story
I've always been fascinated by the principle of inertia. The word sounds passive -- but inertia is actually very elegant. In 1687 Sir Isaac … Read the whole story
In the men's locker room in my gym, a TV set high near the ceiling was playing an infomercial. But I was pretty sure … Read the whole story