by Karlene Lukovitz
Mars Inc. had four out of the 10 most effective television ads running in the first quarter, according to Ace Metrix. The humorous commercial … Read the whole story
by David Goetzl
Fox Networks, which launched a spinoff of the National Geographic Channel last year, is readying a Spanish-language version. In July, Nat Geo Mundo will … Read the whole story
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by Wayne Friedman
Amid broadcast and cable network troubles over the Time Warner Cable iPad app, Cablevision Systems has started its own iPad app. The cable operator … Read the whole story
by David Goetzl
As Lauren Zalaznick takes over NBC Universal's Spanish-language networks, she is launching an initiative to pitch advertisers on Hispanic audiences for all the nets' … Read the whole story
by Wayne Friedman
In creating what they call the biggest marketing effort ever for the young-skewing network, the CW and Ford Motor will give a car away … Read the whole story
by Wayne Friedman
USA Network says it has started the first mobile app that will allow viewers to interact with show performers. The app for "WWE Tough … Read the whole story
by Tanya Gazdik
A new multifaceted campaign focuses on the post-recession investor who is seeking a better way to manage their investment portfolio in the wake of … Read the whole story
by Wayne Friedman
Though CBS and Turner Sports claim the best overall ratings for the NCAA Men's Basketball Tournament in years, the finals game -- preliminarily -- … Read the whole story
by Aaron Baar
AT&T is looking to connect with U.S. Hispanics, the culture and their passions through the power of music, with a new Spanish advertising campaign … Read the whole story
by David Goetzl
Following in the footsteps of History is Science. After History Channel morphed into simply "History," Discovery Communications said Tuesday the Science Channel would also … Read the whole story
by Karl Greenberg
The National Basketball Association is letting the ball talk in a major ad campaign to promote the playoffs and finals. The new campaign, via … Read the whole story
COMMENTARY
by Bob DeSena
With the recent announcements by Time Warner Cable and Cablevision that they will launch iPad apps to stream (some of) their cable television offerings … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The federal government might close down in the next couple of days -- and who is at fault? You'll never guess. In a gym … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
If you've been as glued to your screens as I have -- thanks, NCAA, for the excellent iPad app -- you know that this … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Faced with Hollywood studios' new digital movie efforts, so-called premium VOD, theatrical exhibitors fear lower revenues. But the theater owners have something up their … Read the whole story