As GroupM, the media buying leviathan, moves slower than some counterparts in the upfront market in search of a better deal, it's worth pondering whether a buying entity can grow … Read the whole story
This year's upfront TV market is pegging programs at an average 9% to 12% price increases for CPMs -- higher than the 6% to … Read the whole story
Microsoft made a strategic move Monday, announcing at the Electronic Entertainment Expo in Los Angeles it would integrate its search engine Bing into the … Read the whole story
CW completed its upfront sales activity, adding around 10% in total upfront dollars in the midst of a mostly strong upfront advertising market. The … Read the whole story
After years of speculation about which network would land Olympic rights, it's finally in the hands of the decision-makers in Switzerland. All three competitors … Read the whole story
CBS still has some work to do to satisfy CEO Leslie Moonves' bullishness to Wall Street. The network was locked in standoffs late Monday … Read the whole story
Netflix, smartphones and iPads have changed the TV landscape. It all comes down to a content play -- what programs consumers decide they must … Read the whole story
TV viewers with over-the-air broadcast-only programming continue to grow -- mostly among younger, lower-income and minority homes. U.S. viewers receiving over-the-air broadcast signals have … Read the whole story
Glenn Beck debuted a live-streaming Web TV network that's sure to ruffle a few feathers. Along with the domain name, GBTV.com, Mercury Radio Arts … Read the whole story
Disney said Monday that Katie Couric, who recently finished a run hosting the CBS evening newscast, would join the company as a member of … Read the whole story
TRA, which offers research that attempts to match ad viewership with purchase behavior, has signed a deal to integrate its data into MediaBank's processing … Read the whole story
"The Voice" has been a surprise hit on NBC, and its affiliates have been benefiting -- especially with late-news programming. Gannett has pushed various … Read the whole story
The saga of whether the superstar-laden Miami Heat can win a championship didn't quite have the appeal Sunday as last year's Boston-Los Angeles final. … Read the whole story
There's not much that's "hotter" than data. Everywhere we look, it's at the center of things. But this was not always the case. Data … Read the whole story
For Katie Couric it isn't a question of whether this is the second coming of Jane Pauley, but whether this the first coming of … Read the whole story
A few years ago, the term "YouTube generation" emerged, describing those who watch video online on their PCs. What a novel idea! The YouTube … Read the whole story
I went to the movies recently with my wife, my 12-year-old son, and my mother-in-law, who is in her early 70s. Prior to the … Read the whole story
Last month, I traveled up to the Boston area for my college reunion, and I enjoyed reconnecting with old friends and classmates, among them … Read the whole story
Just moments after the Memorial Day weekend is over, my wife always asks me a telling entertainment question: "When will TV come back?" Well, … Read the whole story
It's not really a mobile conversation per se, but the Agency Workshop panel at OMMA Global made some interesting observations about the ways digital … Read the whole story