Perhaps because it doesn't produce much for the Big Four broadcasters and thus fails to gain much attention during the annual development season when a studio's bona fides are evaluated, … Read the whole story
The idea is that the retailer's Elf balloons, which have been floating down Broadway since 1947, are in desperate need of a makeover. Called … Read the whole story
Discovery continues to tout its "ID" or "Investigation Discovery" network as a growth outlet. The network, by one measure, has posted a 69% increase … Read the whole story
Lionsgate indicated Wednesday that a news report saying it would launch something akin to a network for mega-star Tyler Perry was on target. CEO … Read the whole story
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
The number one ad is the Bud Light "Dog Sitting" spot, which broke during the Super Bowl. The spot had the highest "likability" score … Read the whole story
A federal judge rejected Comcast's request for a temporary restraining order against DirecTV, regarding the advertising for its valuable and profitable "NFL Sunday Ticket" … Read the whole story
MTV Networks, which gave a boost to Rentrak's national TV measurement service with a 2010 deal to use its data, is no longer a … Read the whole story
The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, … Read the whole story
Dr. Angelina Li is a member of the CTAM Research Committee and the founder and president of AHL Consulting, Inc. The company was founded … Read the whole story
What would you give to be associated with an international professional sports team that brought in $400 million in media value over four years? … Read the whole story
Central Falls, R.I. has a total municipal budget of $16.8 million, and a current fiscal year budget deficit of $5.6 million -- a deficit … Read the whole story
Want to make something of those bigger losses the media companies are getting hit with as part of the stock market gyrations? On Monday, … Read the whole story
The rising popularity of Internet video in combination with the advent of the smartphone and tablet computer places an obscure segment of the Internet … Read the whole story