Television News Daily
Thursday, December 15, 2011
  • Cars Ads Bearing Gifts? No, Thanks

    Ad tracking firm Ace Metrix says there are more than 150 new ads, but the reception from U.S. consumers this quarter to those car-as-gift … Read the whole story

  • Major Broadcasters Sign 9-Year NFL Deal

    NFL football will continue to be big business for the major TV broadcast networks for at least another decade -- with each paying big … Read the whole story

  • Current TV Taps NBC News' Hartnett To Head Marketing

    Midsize news channel Current TV has made two senior-level marketing appointments. Former NBC News executive Bill Hartnett is now executive vice president of marketing. … Read the whole story

  • Titan TV, Yidio Team For Instant Web Views

    In a sign of how online video viewing is gaining a certain parity with linear TV, listings service is linking with a service … Read the whole story

  • CBS Partners With Examiner

    CBS has a deal with to meld its highly targeted content into its 25 Web sites attached to its local media properties. … Read the whole story

  • Marketers Slicing from TV Budgets for Online Video in 2012

    Brace yourselves, TV networks. About two-thirds of marketers say they'll increase their budgets for online video advertising in 2012, and some of them will … Read the whole story