TVBlog
If Nielsen decides to bulk up its investor relations department, it might consider adding J.P Morgan analyst Michael Meltz. In a new report, he lays out such a powerful case … Read the whole story
Ad tracking firm Ace Metrix says there are more than 150 new ads, but the reception from U.S. consumers this quarter to those car-as-gift … Read the whole story
NFL football will continue to be big business for the major TV broadcast networks for at least another decade -- with each paying big … Read the whole story
Midsize news channel Current TV has made two senior-level marketing appointments. Former NBC News executive Bill Hartnett is now executive vice president of marketing. … Read the whole story
In a sign of how online video viewing is gaining a certain parity with linear TV, listings service TitanTV.com is linking with a service … Read the whole story
CBS has a deal with Examiner.com to meld its highly targeted content into its 25 Web sites attached to its local media properties. Examiner.com … Read the whole story
- COMMENTARY
Brace yourselves, TV networks. About two-thirds of marketers say they'll increase their budgets for online video advertising in 2012, and some of them will … Read the whole story
