Television News Daily
Thursday, January 26, 2012
  • GM: Chevy, Caddy Drive To Super Bowl

    The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come ... Read the whole story

  • ESPN Deems Mobile 'First Screen'

    Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting ... Read the whole story

  • TRA Auto Ratings Enhance TV Targets

    TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto ... Read the whole story

  • Suzuki Goes Regional For Super Bowl

    This year, the automaker is doubling down, putting a much more elaborate -- some of them 60-second spots -- ad in 21 markets. Again, ... Read the whole story

  • Callaway Golf Goes To Las Vegas

    Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the ... Read the whole story

  • Hispanics Hit By Economic Woes, Ad Impact

    As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. ... Read the whole story

  • With 'Family TV' Getting Old-Fashioned, Can 'Co-Viewing' Work?

    Still looking for family entertainment on TV? "Modern Family" and shows like that might not entirely cut it. Big consumer product marketers continue to ... Read the whole story

  • Set-Top Box Lexicon: Engagement

    Retention of content is one aspect of engagement. But what exactly is engagement? Good question. The term has been a discussion point in the ... Read the whole story

  • The Future Of Web TV: Strength In Numbers

    All indicators are pointing to this being the year for Web video: Netflix's original content deals, YouTube investing over $100 million in original Web ... Read the whole story

  • Mobile Can Be TV's Best Friend

    While media companies and brands should create content and services geared specifically to mobile, the panelists also agreed that mobile has a key part ... Read the whole story

  • Oscar...Oscar, Oscar! Awards and ABC Launch Second Screen 2.0

    With the nominations announced on Tuesday, Oscar Awards season formally begins. And so too does ABC's now-annual attempt to leverage multimedia enhanced experiences for ... Read the whole story