Television News Daily
Thursday, January 26, 2012
  • GM: Chevy, Caddy Drive To Super Bowl

    The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come … Read the whole story

  • ESPN Deems Mobile 'First Screen'

    Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting … Read the whole story

  • TRA Auto Ratings Enhance TV Targets

    TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto … Read the whole story

  • Suzuki Goes Regional For Super Bowl

    This year, the automaker is doubling down, putting a much more elaborate -- some of them 60-second spots -- ad in 21 markets. Again, … Read the whole story

  • Callaway Golf Goes To Las Vegas

    Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the … Read the whole story

  • Hispanics Hit By Economic Woes, Ad Impact

    As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. … Read the whole story

  • With 'Family TV' Getting Old-Fashioned, Can 'Co-Viewing' Work?

    Still looking for family entertainment on TV? "Modern Family" and shows like that might not entirely cut it. Big consumer product marketers continue to … Read the whole story

  • Set-Top Box Lexicon: Engagement

    Retention of content is one aspect of engagement. But what exactly is engagement? Good question. The term has been a discussion point in the … Read the whole story

  • The Future Of Web TV: Strength In Numbers

    All indicators are pointing to this being the year for Web video: Netflix's original content deals, YouTube investing over $100 million in original Web … Read the whole story

  • Mobile Can Be TV's Best Friend

    While media companies and brands should create content and services geared specifically to mobile, the panelists also agreed that mobile has a key part … Read the whole story

  • Oscar...Oscar, Oscar! Awards and ABC Launch Second Screen 2.0

    With the nominations announced on Tuesday, Oscar Awards season formally begins. And so too does ABC's now-annual attempt to leverage multimedia enhanced experiences for … Read the whole story