The media is cynical and sneering. As vigilant watchdogs protecting the American public, its members know all corporations are engaged in mercenary activity, willing to trample the little guy to … Read the whole story
In TiVo's Top 10 list of most-viewed Super Bowl ads, based on anonymous audience research data, Doritos grabbed two of the top three spots … Read the whole story
Big TV station owner Belo Corp. witnessed lower advertising revenue in the fourth quarter due to lower political advertising, but continued to see strong … Read the whole story
Nielsen is set to begin offering sales data from Wal-Mart in the second quarter, which will supply a fuller picture of U.S. retail activity … Read the whole story
Lexus has a new ad campaign for the 2013 Lexus GS that is borne on the wings of what Lexus says is among its … Read the whole story
For the third year in a row, the Super Bowl set a record for the most-watched program in TV history -- hitting 111.3 million … Read the whole story
Doritos' murderous Great Dane came in second, followed by Bud Light's Rescue Dog, M&M's Ms. Brown and Skechers' Mr. Quiggly. (And, yes, that means … Read the whole story
A big-budgeted multiplatform marketing effort for "Smash," NBC's new workplace drama about producing a musical, delivered a good but not great performance on Monday … Read the whole story
An arm of Time Warner has invested $15 million in Conviva, which provides the technological backbone for online video platforms such as TV Everywhere, … Read the whole story
Verizon and Coinstar said they would kick off a co-venture that will allow customers to obtain DVDs at Redbox's 35,000-plus kiosks and view content … Read the whole story
Cannella Response Television hired Randy Suchy as support & project manager. Read the whole story
Despite all the hoopla around two-screen viewing, findings from market research firm NPD Group indicate that interaction with smartphone apps during the Super Bowl … Read the whole story
"Who is that, and what the hell is she wearing?" my daughter asked as the NBC Super Bowl pre-game show started with some country-like … Read the whole story
You have lingering complaints about the Super Bowl? A bad throw or two? One or two dropped footballs, just fingers away? An errant halftime … Read the whole story
There has been a lot of press on the drop in Nickelodeon's ratings, but no absolute confirmation on what has caused the drop, or … Read the whole story