TVBlog
As consumers increasingly watch TV with a smartphone in hand, it bears asking whether the direct-response TV (DRTV) business will suffer. The device-in-hand behavior gives advertisers a chance to get … Read the whole story
Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Truth in Beervertising" TV campaign with two new spots parodying big-brand beer advertising. Read the whole story
New research from the Association of National Advertisers and Forrester shows 76% of marketers plan to keep their media budgets stable in 2012. About … Read the whole story
Average monthly retransmission fees that TV stations get from cable, satellite, and telco video services continue to climb. Now the average monthly fee is … Read the whole story
DirectTV grew healthy U.S. revenues -- but with a smaller number of new subscribers -- during the fourth quarter 2011. For the year, DirecTV … Read the whole story
Looking at overall entertainment revenue for the CBS Televison Network, its studios, distribution, CBS Films and its interactive business, the company had a 1% … Read the whole story
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By looking at the numbers, few NBA general managers thought that previously unknown Harvard graduate Jeremy Lin would average well over 25 points a … Read the whole story
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Continuing on the commercial pod theme from the past weeks, let us now consider the common elements associated with pods. These constants help in … Read the whole story
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If you've been feeling like you're seeing more ads when you watch 30 Rock online, that's because you are. Long-form online video - like … Read the whole story
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Program packages costing consumers around $10 per month have been attracting TV business entrepreneurs. For example, Netflix basic streaming and Hulu Plus both cost … Read the whole story
