Television News Daily
Thursday, March 8, 2012
  • Time Warner Cable Launches 'Enhanced' iTV

    In the wake of the cable industry's new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV … Read the whole story

  • ANA Slams 'Today' Carnival Ad Placement

    Bill Duggan, group EVP at the Association of National Advertisers, has taken NBC to task for sloppy coordination last week between the editorial and … Read the whole story

  • NBC, Ford Rev Up Saturdays With Real-Time 'Escape Routes'

    Looking to build some momentum on what has become a throwaway night on broadcast TV, NBC will start up a road/adventure reality series, "Escape … Read the whole story

  • NBCU To Participate In Digital Content NewFronts

    NBCUniversal is joining other big digital companies in participating in a digital media version of a TV-style "upfront" event -- becoming the first traditional … Read the whole story

  • Ford Gets Real For 2013 Escape

    Given what the automaker has been doing around vehicle launches and (especially) pre-launches, the upcoming TV-based platform for the 2013 Ford Escape is a … Read the whole story

  • Netflix's Real TV Competitors In A Year Or Two May Not Be Who You Think

    "Who is your real TV competitor?" That has always been the question haunting Netflix -- and now, even more so. A little while ago, … Read the whole story

  • Return Path Data Lexicon: Frequency

    This week we explore frequency. When paired in the discussion of reach, frequency is the number of times each individual target has been exposed. … Read the whole story

  • No Oprah Effect In Social Media?

    "Every1 who can please turn to OWN especially if you have a Neilsen [sic] box." With that tweet to her 9 million followers at … Read the whole story