TVBlog
Two of the most significant developments for the TV industry this week took place not on Broadcast Row, or even Madison Avenue, but out west in Silicon Valley: The disclosure … Read the whole story
In the wake of the cable industry's new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV … Read the whole story
Bill Duggan, group EVP at the Association of National Advertisers, has taken NBC to task for sloppy coordination last week between the editorial and … Read the whole story
Looking to build some momentum on what has become a throwaway night on broadcast TV, NBC will start up a road/adventure reality series, "Escape … Read the whole story
NBCUniversal is joining other big digital companies in participating in a digital media version of a TV-style "upfront" event -- becoming the first traditional … Read the whole story
Given what the automaker has been doing around vehicle launches and (especially) pre-launches, the upcoming TV-based platform for the 2013 Ford Escape is a … Read the whole story
- COMMENTARY
"Who is your real TV competitor?" That has always been the question haunting Netflix -- and now, even more so. A little while ago, … Read the whole story
- COMMENTARY
This week we explore frequency. When paired in the discussion of reach, frequency is the number of times each individual target has been exposed. … Read the whole story
- COMMENTARY
"Every1 who can please turn to OWN especially if you have a Neilsen [sic] box." With that tweet to her 9 million followers at … Read the whole story
