As the FCC mulls a rule change with major implications for networks and local stations, it needs to evaluate what the word "public" means. Right now, with regards to public … Read the whole story
Horizon Media, the New York-based independent media shop, said today it was launching a new research effort called the "Horizon Proving Ground" in partnership … Read the whole story
Thinking of new and creative ways to turn a profit, Hulu has tapped a third-party distributor to sell its original shows abroad. Going forward, … Read the whole story
Among the 13,000+ TV ads assessed by Ace through consumer surveys and proprietary scoring methods since January 2009, Ace's database showed just 76 CEO-starring … Read the whole story
The world's richest man -- and major Mexican-based media executive -- Carlos Slim is financing a new Internet TV network called Ora.tv, which launches … Read the whole story
Half of respondents recall most, if not all, of the lyrics to the catchy tune. In addition, 81% of respondents claimed to have heard … Read the whole story
Through the effort, which involves heavy social media activation as well as the sponsorship of country music star Tim McGraw, the brand looks to … Read the whole story
Looking to bridge the business of DVD movie ownership to digital movies, Walmart is starting up a disc-to-digital cloud service in a deal with … Read the whole story
Google's ad Project Re:Brief took four iconic television commercials from the 1960s and 1970s, contacted the original ad executives behind the ads, and brought … Read the whole story
The Coalition for Innovative Media Measurement, the industry initiative now trying to lead the way in developing a standard for cross-platform measurement, said Univision … Read the whole story
As Americans are filling out their NCAA tournament brackets, a new report says advertisers are filling out March Madness with healthy price bumps over … Read the whole story
The game is changing among the big TV singing competition shows -- little less than halfway through their respective seasons. "The Voice" continues to … Read the whole story
MillerCoors is relaunching its 64-calorie beer -- previously called MGD 64 -- as Miller64. The relaunch includes a new bottle and look, as well … Read the whole story
ABC's stellar rookie show "Once Upon a Time" got knocked down a peg on Sunday, partly due to the change to daylight savings time … Read the whole story
Video viewing on tablets peaks in the evenings and also perks back up in the early mornings, while desktop viewing is strong during the … Read the whole story
In any given week, there’s only a handful of first-run comedies I really want to watch: “The Office,” “Modern Family,” “Parks and Recreation,” “30 … Read the whole story