All around auto marketers are displaying plenty of in showing their metal. And a resurgence there has network executives ecstatic. A report this week augured robust spending not just this … Read the whole story
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of its long-time tagline in Spanish: "Amrica se Mueve con Dunkin' (America Moves With … Read the whole story
While TV advertising and programming executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertisers and consumers will … Read the whole story
Panasonic's North American CTO cast doubt on whether Apple would be successful in launching a new smart TV product, which would include a voice-activated … Read the whole story
As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers … Read the whole story
Another year, and the same media question comes up as in the past: "Will digital sellers, video and otherwise, participate in the annual upfront … Read the whole story
My column last week about the mentor issues swirling around Fox’s “American Idol” was already in production when the show seemingly proved me right. … Read the whole story