TVBlog
by David Goetzl
Last year, legendary adman John Hegarty offered a British reporter a compelling guide for making TV ads resonate in today's media world: "Super Bowl to super-social." Use TV as the … Read the whole story
by David Goetzl
Tribune surely knew the ratings PIX-ture would get bad. So far, however, any lost ad dollars caused by the bleeding have not prompted the … Read the whole story
by Wayne Friedman
While NBC claimed its first prime-time win in almost a decade in broad demos, ABC said it grabbed top results in another important advertising … Read the whole story
by Wayne Friedman
The all-important start of week two of the season gave NBC something to cheer about. It registered another strong performance on Monday from "The … Read the whole story
by Laurie Sullivan
The PBS documentary "Half the Sky: Turning Oppression into Opportunity for Women Worldwide," aired this week, but its social campaigns live on. Microtargeting in … Read the whole story
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by Amy Corr
Wanda Bradley has been named vice president, sales, NBCUniversal Television Canada. Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
As the programming landscape becomes more complex, and people consume more content outside the conventional broadcast TV schedules, difficulty in finding programs -- if … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Help a TV brand out -- or any brand, for that matter. That's what we customers want to do, apparently, according to a new … Read the whole story
COMMENTARY
by Gary Holmes
Why do we need a TV season? That was the provocative question that NBC's research head Allan Wurtzel posed to Bill Carter in The … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Online video ad spending will continue its rapid trajectory this year, and into the next two years, with high double-digit rises as marketers move … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Naming Seth MacFarlane the host of ABC's "The 85th Academy Awards" next February seems on the surface to be a bold and smart move. … Read the whole story