As far as political ads go, President Obama has an easy one waiting for him. With Gov. Romney's pledge to cut federal funding for PBS, an irresistibly cute girl nearing … Read the whole story
Rentrak has succeeded in its strategy for the first time in a top-20 market, the measurement company said. Using set-top-box data, Rentrak looks to … Read the whole story
Despite years of growing cable TV program strength in the summer, fall broadcast TV shows continue to out-rate the best of these shows with … Read the whole story
With the Gannett station group holding ample leverage with its slew of NBC stations in a carriage-fee dispute with Dish Network, a settlement was … Read the whole story
BIA/Kelsey says total local TV associated revenues will grow to revenue of $20.3 billion in 2012 from $18.4 billion a year ago. The group … Read the whole story
The popular audio recognition app continues its transformation into a "second screen" app for TV in this partnership with MLB to activate any of … Read the whole story
Nielsen's online GRPs have a whiff of the inescapable to them. That's the conclusion of Pivotal Research Senior Research Analyst Brian Wieser, who said … Read the whole story
Let's face it. Today's cable TV and satellite companies aren't really focused on advertising sales. The vast majority of their business revenues continues to … Read the whole story