With all the advancement in the media business, maybe it's time for some industry argot that looks backward. More refined language might be in store such as rebranding a negotiation … Read the whole story
Facial recognition technology has been around for years. But only recently has it been incorporated into TV sets by smart TV manufacturers like LG, … Read the whole story
The creative premise of the campaign, from Weiden + Kennedy, is that three groups of people are lost in the desert -- "cowboys," "showgirls" … Read the whole story
Senior Starcom MediaVest executive Mike Rosen is moving to NBCUniversal's Telemundo Media. As executive vice president of ad sales and integrated marketing, he is … Read the whole story
"The Super Bowl has become like those old carnival barkers competing for your attention," says JP Aguirre, communication strategy director at Goodby, Silverstein & … Read the whole story
ABC will use separate feeds of its new cooking competition series "The Taste" in order to integrate both the Hellmann's and Best Foods brands. … Read the whole story
Brian Wieser, senior research analyst of the Pivotal Research Group, says CBS would do well if it purchased Sony, which he calls "a very … Read the whole story
Rentrak refers to itself as the leader in capturing video-on-demand viewership. And it plugs an ability to attach audience demographics to consumption patterns. With … Read the whole story
Please give me more lip-syncing -- just add a little bit of honest messaging. We all know Beyonce Knowles can sing -- but maybe … Read the whole story