After all the barbs tossed back and forth, the combatants actually were scheduled to meet this week and try to work through their differences. Several hours in a conference room … Read the whole story
Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag … Read the whole story
Century 21 is joining the trend of showing off its Super Bowl TV spot before the big game. Super Bowl ads shared before the … Read the whole story
Production costs for TV ads jumped sharply in 2011 after being nearly flat in 2010, according to a new survey from the American Association … Read the whole story
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibility and benefits of brand-specific ratings. While members want such ratings, the association … Read the whole story
Not only will there more second screens in consumers' living rooms -- but there could be more big second screens. This year, 10% of … Read the whole story
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
Super Bowl advertisers will see a 20% rise in Web traffic to their sites for seven days following Sunday, while mobile video views will … Read the whole story
Stardome Radio Networks has signed a deal giving it access to Spanish-language sports content from Fox Deportes. The deal gives Stardome, one of the … Read the whole story
Fox's new show "The Following" has done something no new network drama has done this season -- it improved on its season premiere ratings … Read the whole story
In the biggest ad endeavor ever for Barbasol, launched in 1919, a new campaign tells modern sissy-boys to "Shave like a man." Ads compare … Read the whole story
The full spot, from TAXI New York, is under wraps until the game, but the 15-second teaser ad featuring actor/comedian Tracy Morgan of "30 … Read the whole story
Are TV apps, a means of finding information about TV programming, useful to the general public? In a recent study outside major cities, the … Read the whole story
YouTube, looking to move into another digital video deal --- one that may not count on advertising -- is mulling a paid subscription service … Read the whole story
According to Nielsen’s new U.S. Consumer Usage Report 2012, nearly 120 million people within television homes own four or more TV sets, and 16% … Read the whole story