Yes, nirvana in TV measurement is knowing how many people saw a particular spot and then bought the advertised product, or took the other hoped-for action. But just knowing how … Read the whole story
News Corp. continues to get a boost from its cable businesses and remains strong for the future. But one analyst has lower expectations about … Read the whole story
Tom Rutledge liked what he bought so much he bought it back. As COO of Cablevision, he helped oversee the purchase of Bresnan Communications … Read the whole story
Belo Corp.'s total advertising spot revenue climbed 15% in the fourth quarter of 2012, with total revenue at $205 million for the period, up … Read the whole story
Apparently there is enough of a correlation between tweets about TV shows and actually watching those shows for Twitter to fork over about $80 … Read the whole story
Late last year, Psy's disturbingly catchy tune "Gangnam Style" hit one billion views, the first YouTube video to do so. You probably heard about … Read the whole story
Is this latest version of Fox's "American Idol" much more engaging than I expected it to be? Or does it just look better than … Read the whole story
Too much hyper-local news? Or too little real stuff? Maybe someone hasn't figured out the formula yet? Read the whole story
NBC, what happened? Your "Smash" crashed. "Smash" had last year's second-best season premiere, a big Nielsen 3.8 rating among 18-49ers and 11 million viewers … Read the whole story