Debate can cease, although many would say it's obvious. Nielsen is a monopoly. It says so itself. Proof from this week's court decision in a case brought by Sunbeam Television … Read the whole story
Using the assets of its niche-targeted Speed channel, News Corp. has announced a major new national sports network, Fox Sports 1, which looks long-term … Read the whole story
DirecTV is growing its commercial, consumer movie business and advertising services -- all of which have seen double-digit revenue growth in recent periods. At … Read the whole story
Arbitron's deal with President-CEO Sean Creamer includes a compensation package of up to $1.74 million for 2013. He also received at least $1.45 million … Read the whole story
Some 51% of ad agencies have seen an increase in demand for dynamic rich media ads, while another 20% expect to see more interest … Read the whole story
Ad dollars for March Madness topped the $1 billion mark for the first time last year, as games aired on CBS and three Turner … Read the whole story
Big Data won't make a smash hit. It has a part to play, but the fundamentals of storytelling, human emotion, timing - by which … Read the whole story
Ok, we've now reached the point in our "Mad Men" froth-of-anticipation (the series starts April 7, remember?) when we start eagerly glomming onto every … Read the whole story
Much has been said about viewer-losing broadcast networks needing to get "edgier" and perhaps more niche-like to compete with cable networks. But that might … Read the whole story
Entertainment consumers must be getting headaches from all the real-time and time-shifted TV content. There is real-time TV viewing -- and all the associated … Read the whole story
There is a difference between intrusive/interruptive and invited T/V (Television/Video) advertising. And this difference will play a major role in determining the next-generation T/V … Read the whole story