NEW ORLEANS -- Addressable TV company Invidi has just struck a deal to deploy its system in Comcast Cable households around the country. Confirming … Read the whole story
The new campaign's goal is reaching consumers who enjoy the fast-casual Mexican category but haven't yet tried Moe's, with messaging emphasizing its customizable menu … Read the whole story
Conde Nast will try to do for two of its iconic magazines what Hearst recently announced for 'Esquire' -- but without the still valuable … Read the whole story
NEW ORLEANS -- As ratings at some TV networks continue to fall, although prices for ads have not, are advertisers paying more for less? … Read the whole story
Television's 30-second ad commercial units costs keep climbing -- now nearly three years in a row. In the fourth quarter, the average cost per … Read the whole story
Netflix users will be able to swiftly intersect with social media as the streaming video giant offers the opportunity to link an account with … Read the whole story
Among syndication TV shows, "Wheel of Fortune" dashed to the line and nipped "The Big Bang Theory" in terms of overall viewers recently. But … Read the whole story
TD Ameritrade has expanded its relationship with the United States Olympic Committee, which will include involvement for the next two Olympic Games. NBC -- … Read the whole story
The new integrated campaign will comprise a TV, print, out-of-home, digital and social media campaign featuring celebrities, athletes, media, and corporate and government leaders, … Read the whole story
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The upfront marketplace may not be so up this year -- at least according to one media analyst. While Michael Nathanson of Nomura Equity … Read the whole story
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Vevo turns the switch on a new live TV service that streams programmed fare all day to devices and set-top boxes. Now that we … Read the whole story
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There are a number of excellent industry get-togethers, but there is only one I can think of that blends the actual happy hour with … Read the whole story
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You can think of it as a good sign that TV critics these days continue to ponder not just easily digestible video trailers but … Read the whole story
