AT&T has a considerable marketing budget and operates in an exceedingly competitive category. The fact that it has chosen to heavy up on broadcast TV is just one more example … Read the whole story
Although CBS still sat in first place through March 24, competition is heating up -- especially with some high-profile shows like NBC's "The Voice" … Read the whole story
The new millennial-targeted cable network from Participant TV, which has a reach of 40 million subscribers, has a name: Pivot. The new network, which … Read the whole story
Internet ad spending hit $99 billion in 2012, just shy of the 12-figure mark held by only one other medium -- television -- according … Read the whole story
Microsoft continues to work on voice-assistive technologies. The goal is to help people accomplish tasks more quickly through natural and conversational tones, reducing the … Read the whole story
For consumers of media worldwide, online usage now exceeds offline media consumption. Offline media, such as TV, radio and newspapers still account for the … Read the whole story
TV broadcast networks would always like to turn back the hands of time. Which of them invested big time in a major TV video … Read the whole story
One of the best research-oriented conferences in the industry is the ARF Re:think, which took place in New York City this past week. "Re-think" … Read the whole story
HBO's move toward on-demand streaming -- a "big paradigm shift" -- should be a boost for Netflix, which is "essentially the best in the … Read the whole story
The critical differences between TV and digital are twofold: one, today TV remains relatively unmeasurable compared to digital; two, TV content drives discovery and … Read the whole story
Branded entertainment is still big business, and perhaps about to get bigger for some new hopefuls in the business. Read the whole story