TVBlog
There's no doubt that TV and social media have become hot companions. In fact, there's a whole sub-category of media hype that's been coined to describe it: "Second screens." Needless … Read the whole story
In a move that could give it a competitive advantage over other television networks during the ufpront selling season, A&E Networks has cut a … Read the whole story
For the first time, Volkswagen of America is testing the addressable advertising space. In a deal orchestrated by its media shop, WPP's MediaCom, the … Read the whole story
AMC has embarked on a mission to "elevate and supplement" the channel's content and evolve the format to a blend of movies and original … Read the whole story
Amazon's quest for brand ubiquity will next take it into the rooms where consumers' ginormous screens reside, if reports initiated by Bloomberg's Brad Stone … Read the whole story
Local television ad dollars are expected to slowly rise over the next four years. By 2017, local TV stations' traditional TV advertising revenues will … Read the whole story
Even after losing two court decisions in their efforts to shut down Aereo, broadcast executives continue to believe they can find a way to … Read the whole story
Time Warner Cable executives cast aside any fears Thursday that Google's fledgling broadband and TV service will pose much of a challenge. CEO Glenn … Read the whole story
Digital production studio My Damn Channel on Wednesday announced a sales and production partnership with new media firm Blip. The pair plans to share … Read the whole story
CBS squeezed through a Tuesday night win over NBC with a more consistent prime-time viewing lineup overall, led by its "NCIS" franchise of shows. … Read the whole story
Outcast Media, which operates a digital out-of-home video network reaching consumers at the gas pump, has signed a deal with Nielsen's Interactive Market Systems … Read the whole story
- COMMENTARY
Maybe I'm just reading between the lines, but I thought there were some telling things said by media buyers during MEDIA magazine's Outfront Forum … Read the whole story
- COMMENTARY
Scarcity should come to all media forms. Will new TV and media content owners get this message? Yes, if they can afford it. Read the whole story
- COMMENTARY
Recent data from Parks Associates indicates that U.S. consumers often turn to their mobile devices regularly while watching TV. The research firm said 22% … Read the whole story
- COMMENTARY
As media experience fragments, content providers will find themselves fighting to be top of mind when the user has "moments of truth" in deciding … Read the whole story
