It will be interesting how many ABC upfront deals resemble what the network pitched heavily Tuesday in its upfront presentation. ABC sales chief Geri Wang sought to portray the network … Read the whole story
With a mixed broadcast 2012-2013 season now almost in the rear-view window, ABC will launch eight new fall shows for next season -- with … Read the whole story
ESPN will look to reach advertisers heading in and out of its upfront event Tuesday with some 21,000 square feet of LED signage. The … Read the whole story
Jaguar has been teasing its new sports coupe the F-Type since last year. Now the company is launching what it says is a multichannel … Read the whole story
A good night's rest is about more than the eight hours one spends in bed. In a new campaign, high-end mattress maker Tempur-Pedic shows … Read the whole story
Going into next season, some TV networks' rookie crop of shows have scored steadily rising social media numbers -- especially those younger-skewing shows. CW … Read the whole story
ABC will participate in the first trial of Nielsen Online Campaign Ratings for mobile devices. While efforts have been growing to measure viewership online, … Read the whole story
Jaguar is launching a global campaign that includes a slew of brand integrations, from a "SportsCenter" takeover to appearances in USA's "Covert Affairs." The … Read the whole story
Three years ago, Tribune Broadcasting signed up to carry MGM's This TV on its digital channel. The two companies have now extended their alliance … Read the whole story
Where is the seamless cross-platform media deal? The one one where, if you are watching an episode of NBC's "Parenthood" on TV, you can … Read the whole story
Beware the Weiner doctrine: It seems that any unexpected bit of sunshine, energy or pleasure offered one week inevitably brings a downpour of existential … Read the whole story
Networks test shows before pickup. But any real "test" comes from the first airing of a show -- which takes into account all the … Read the whole story
TV Everywhere may suffer from low ambitions. We don't really want our devices to behave like TV circa 1980, do we? Programmers should be … Read the whole story
Ten years after his death in 2003, Fred Rogers -- aka Mister Rogers -- is back in the news. First, his quote about how … Read the whole story