TVBlog
Research has been a staple of upfront presentations for a long time. Network executives might tout how their ratings are soaring among beer-drinking men ages 25 to 54. Or, cite … Read the whole story
Although it is on the verge of winning its first 18-49 viewer title in 20 years, CBS won't change much going into next season … Read the whole story
With a mixed broadcast 2012-2013 season now almost in the rear-view window, ABC will launch eight new fall shows for next season -- with … Read the whole story
ABC will participate in the first trial of Nielsen Online Campaign Ratings for mobile devices. While efforts have been growing to measure viewership online, … Read the whole story
Having wrapped up a year of marketing celebrating its centennial, Oreo is onto its next creative push, with a major new campaign dubbed "Wonderfilled." … Read the whole story
With the broadcast network season close to ending, many mid- and smaller-sized networks -- on traditional over-the-air TV stations and/or local TV digital sub-channels … Read the whole story
Verizon FiOS and Comcast each dropped a notch in the Netflix rankings of the Internet Service Providers with the fastest speeds. The April rundown … Read the whole story
- COMMENTARY
It may be no coincidence that Sen. John McCain's bill to revamp most of the modern TV business -- including a plan to give … Read the whole story
COMMENTARYConsumers with home networks are now offloading about a fifth of their media to devices, new metrics show. The untethering has begun. Read the whole story
- COMMENTARY
Legacy outlets always get the benefit of a doubt. But television networks are realizing that they risk losing advertisers and revenue to online video … Read the whole story
- COMMENTARY
Last November, it was reported that Yahoo was considering a TV Guide bid, but the bid was said to be around $20 million. Seriously? … Read the whole story
- COMMENTARY
TV Everywhere may suffer from low ambitions. We don't really want our devices to behave like TV circa 1980, do we? Programmers should be … Read the whole story
