Why wouldn't a Republican consulting firm expand a relationship with a certain measurement company? If the publicity is to be believed, Rentrak proved crucial last year in helping President Obama … Read the whole story
FremantleMedia North America has appointed Lee Rierson as COO. Rierson is tasked with overseeing production for a slate that includes "The X Factor" and … Read the whole story
Ahead of what many are expecting to be a major reorganization at Microsoft, the software giant has announced plans to pull the plug on … Read the whole story
More Americans use Fox News as their principal news source than any other specific TV outlet. The Gallup survey found that 8% use Fox … Read the whole story
This year, 19.3% of U.S. TV homes -- 22 million homes -- will be broadcast-only and not subscribing to any pay TV service. A … Read the whole story
Consumers are uncomfortable with new technologies, where a camera or a sensing device can observe them watching TV content. Forty-three percent of people would … Read the whole story
Another show with Under Armour on the top line is rolling out on the Outdoor Channel. The series follows big game hunter Jason Carter … Read the whole story
Kimberly-Clark's Depend brand is using an inaugural sponsorship of the ESPN Espy awards on July 17 to put a capstone on its "Great American … Read the whole story
Under Armour is extending its largest-ever global campaign, "I Will", with a 60-second spot focusing on grassroots football. "Ready for August" also happened to … Read the whole story
The humorous ads comprise three new spots (two of which debut this summer) featuring college sportscasters Kirk Herbstreit and Brent Musburger doing voiceover play-by-play, … Read the whole story
Betting that fans still can't get enough of Taylor Swift, Elizabeth Arden is launching its third fragrance for the singer, called Taylor, by Taylor … Read the whole story
Among the manufacturers, Sony and Vizio tied for the highest rank in customer satisfaction among the under-50-inch HDTVs. LG Electronics and Samsung followed with … Read the whole story
Netflix is positively influencing the direction of current and future programming on cable and Internet TV, notes Rebecca Greenfield in this think piece. For … Read the whole story
Cable, satellite, and teleco TV distributors are fighting to get into Internet-delivered programming. They would join such established players as Netflix and Amazon, and … Read the whole story
After stints at IBM and Time Warner, Ruth Stevens launched eMarketing Strategy, successful in B2B marketing. In my interview with her, topics include how … Read the whole story