TVBlog
by David Goetzl
Advertisers questing after more set-top-box (STB) data with Nielsen partly reversing a decision to use the detailed information look to have some fuel thanks to a new deal between Rentrak … Read the whole story
by Joe Mandese
In a development bound to send ripples across both Madison Avenue and the television industry, a new "audience-buying" platform has quietly rolled out an … Read the whole story
by Wayne Friedman
Time Warner posted strong TV advertising and film revenue results company-wide for its second-quarter reporting period. TV advertising gained 11% (or $129 million) in … Read the whole story
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by Gavin O'Malley
One in three media buyers who attended this year's Newfronts said it positively impacted their plans for digital video ad buys. Sixty-four percent of … Read the whole story
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by Wayne Friedman
Media General, now a local TV and digital media company, trimmed its net losses in the second quarter. Net loss was at $16 million, … Read the whole story
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by Wayne Friedman
Benefiting from its acquisition of 18 stations, Irving, Texas-based Nexstar Broadcasting climbed over 40% in revenue for its second-quarter earnings results. Nexstar pulled in … Read the whole story
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by Amy Corr
Jordan Brand launched "Blake and Drain," a TV spot that debuts the brand’s latest shoe, the Super.Fly 2. The ad also marks the debut … Read the whole story
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by Amy Corr
We’re not done with Blake Griffin just yet. He also stars in the latest Foot Locker ad as “The Endorser.” Griffin buys his Jordan … Read the whole story
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by Amy Corr
KRAFT launched a series of Spanish-language TV spots promoting its Mac & Cheese using the tagline “Sabemos que te va a encantar” (We know … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Yesterday's big news in the advertising world - and especially in the programmatic advertising world - was AOL's $405 million acquisition of online video … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Gayle Fuguitt, the new CEO of the Advertising Research Foundation, is a prize win for the organization and for the industry at large. This … Read the whole story
COMMENTARY
by Crystal Bennett
I have a 3-year-old son who is obsessed with YouTube. He has had an iPad or iPhone in his hands since he came out … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Audiences may be ready for new ways of engaging stories across screens. But just as genres demand different types of second-screen experiences, there is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Print-based publishers continue to move into the one area that continues to garner premium ad rates: video. The New York Times wants to add … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In 2002, the Federal Communications Commission shot down the idea of a Dish Network/DirecTV merger. Over a decade later, after stagnant growth or net … Read the whole story