Advertisers questing after more set-top-box (STB) data with Nielsen partly reversing a decision to use the detailed information look to have some fuel thanks to a new deal between Rentrak … Read the whole story
In a development bound to send ripples across both Madison Avenue and the television industry, a new "audience-buying" platform has quietly rolled out an … Read the whole story
Time Warner posted strong TV advertising and film revenue results company-wide for its second-quarter reporting period. TV advertising gained 11% (or $129 million) in … Read the whole story
One in three media buyers who attended this year's Newfronts said it positively impacted their plans for digital video ad buys. Sixty-four percent of … Read the whole story
Media General, now a local TV and digital media company, trimmed its net losses in the second quarter. Net loss was at $16 million, … Read the whole story
Benefiting from its acquisition of 18 stations, Irving, Texas-based Nexstar Broadcasting climbed over 40% in revenue for its second-quarter earnings results. Nexstar pulled in … Read the whole story
Jordan Brand launched "Blake and Drain," a TV spot that debuts the brand’s latest shoe, the Super.Fly 2. The ad also marks the debut … Read the whole story
We’re not done with Blake Griffin just yet. He also stars in the latest Foot Locker ad as “The Endorser.” Griffin buys his Jordan … Read the whole story
KRAFT launched a series of Spanish-language TV spots promoting its Mac & Cheese using the tagline “Sabemos que te va a encantar” (We know … Read the whole story
Yesterday's big news in the advertising world - and especially in the programmatic advertising world - was AOL's $405 million acquisition of online video … Read the whole story
Gayle Fuguitt, the new CEO of the Advertising Research Foundation, is a prize win for the organization and for the industry at large. This … Read the whole story
I have a 3-year-old son who is obsessed with YouTube. He has had an iPad or iPhone in his hands since he came out … Read the whole story
Audiences may be ready for new ways of engaging stories across screens. But just as genres demand different types of second-screen experiences, there is … Read the whole story
Print-based publishers continue to move into the one area that continues to garner premium ad rates: video. The New York Times wants to add … Read the whole story
In 2002, the Federal Communications Commission shot down the idea of a Dish Network/DirecTV merger. Over a decade later, after stagnant growth or net … Read the whole story