TVBlog
In another win for broadcast television in the early weeks of the 2013-14 season, Fox has a successful new Monday night -- a major accomplishment, because the two shows on … Read the whole story
Traditional pay TV distributors industry-wide were able to trim their collective losses in the third quarter thanks to continued large gains from telephone company … Read the whole story
The NFL and MLB are asking the Supreme Court to hear TV broadcasters' challenge to streaming video company Aereo. The sports groups say in … Read the whole story
REI and SportsAuthority are hoping consumers will get outdoorsy with this year's gift-giving. The retailers are rolling out seasonal campaigns meant to appeal to … Read the whole story
Local media is expected to grow at a faster rate than previously estimated over the next five years -- but overall still at low … Read the whole story
The creative, from Cramer-Krasselt/Milwaukee, stresses that the brand uses the "care of an artisan" to produce the best spices -- for example, traveling to … Read the whole story
TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story
The holiday campaigns are out in full force, with FedEx debuting TV ads and Vine videos to promote its One Rate shipping service -- … Read the whole story
The steady increase of smartphone screen size could be a major boon for the wireless carriers supporting them, as a new study reveals consumers … Read the whole story
- COMMENTARY
You may have heard this already, but we are approaching the fiftieth anniversary of two famously important events in television history: the JFK assassination … Read the whole story
- COMMENTARY
Well, now we know why Comcast was in no rush to put Netflix on its set-top boxes -- because Comcast was thinking about starting … Read the whole story
- COMMENTARY
Simon Jones, Ooyala's solutions marketing director, has come to the conclusion that the world of TV and the world of online video have already … Read the whole story
- COMMENTARY
By qualifying the future growth of multiscreen campaigns as being largely dependent on the delivery of a single-source multiscreen metric, are we missing the … Read the whole story
- COMMENTARY
Extending the programmatic ad platform from online display to create addressable TV ads has been one of the industry's pet fantasies since I started … Read the whole story
- COMMENTARY
A trend in pharma is to create unbranded campaigns with a measurable call to action, most often a phone call or click to a … Read the whole story
